The golf trade is seeing a surge in demand throughout the pandemic, with PGA Tour Superstore reporting a 55% enhance in total year-to-date gross sa
The golf trade is seeing a surge in demand throughout the pandemic, with PGA Tour Superstore reporting a 55% enhance in total year-to-date gross sales in contrast with 2019.
Demand is so excessive that suppliers are struggling to maintain up, Dick Sullivan, CEO of PGA Tour Superstore, mentioned on CNBC’s “The Alternate” on Friday.
“We’re listening to that factories are buying further factories abroad to maintain up with this unbelievable demand,” Sullivan mentioned.
“The demand has been unprecedented,” he mentioned — and surprising.
“There isn’t any factories anyplace all over the world that predicted this sort of development,” Sullivan mentioned.
“In loads of instances the assumptions have been that when we have been vaccinated, as soon as individuals have been in a position to return inside, that much less individuals could be exterior, and we’re not seeing that,” he mentioned. “We’re persevering with to see individuals wish to be exterior.”
PGA Tour Superstore can be going through the identical supply-chain challenges as others within the retail trade, with congested ports, container shortages and Covid-19 outbreaks slowing shipments.
“We’re not proof against what we’re seeing all over the place throughout all industries, however we’re working with all our suppliers, and, you recognize, what could have been only a few days of lead time sadly is popping into weeks,” Sullivan mentioned. “However I used to be in California this week working with suppliers to see how we are able to speed up the lead instances to verify we fulfill this demand.”