iHeartMedia plans NFT giveaway forward of main music pageant

Mass media holding firm iHeartMedia is planning to distribute free nonfungible tokens, or NFTs, in partnership with sustainable NFT platform OneOf — a marketing campaign that would introduce extra music lovers to digital collectibles.

The marketing campaign is meant to advertise the 2021 iHeartRadio Music Competition in Las Vegas on Sept. 17-18. Starting on Tuesday, customers can declare one free NFT “poker chip” immediately on the OneOf platform. As much as 1 million tokens are claimable by Sept. 14. Customers who gather a whole set are eligible to obtain a restricted version NFT by artist Cory Van Lew. As Cointelegraph reported, Van Lew is the digital artist behind Mike Tyson’s NFT assortment.

Lew’s NFT drop will happen on Sept. 14 and can mirror OneOf’s ethos of “Artist First,” “For All Followers” and “Eco-Accountable.” The businesses mentioned collectibles within the increased NFT tiers embrace digital autographs from artists performing on the pageant. Followers can get hold of these NFTs by making a donation, with 100% of the proceeds going in direction of local weather change initiatives endorsed by the United Nations.

Though the businesses didn’t specify which artists included their signatures within the NFT assortment, the pageant consists of performances from Billie Eilish, Coldplay, J. Cole, Khalid, Maroon 5 and lots of others.

As Cointelegraph reported in Might, OneOf raised $63 million in help of its so-called inexperienced NFT platform concentrating on musicians and different artists. The Tezos-powered platform serves as a market for artists and followers to mint, buy and share digital collectibles.

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The iHeartRadio Music Competition will shine the highlight on the NFT market, which continues to draw influencers, mega firms and high-profile buyers. NFT gross sales reached $2.5 billion within the first half of 2021; if current developments are any indication, the market may simply surpass that complete within the second half of 2021. Living proof: NFT gross sales approached $900 million in August, greater than tripling the earlier month-to-month excessive set in Might at $255 million.

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Though the CryptoPunks assortment has dominated the highlight in current months, digital collectibles in different niches are additionally attracting critical capital. Pet rock NFTs centered round Ethereum have generated tens of millions in gross sales, with the most costly merchandise within the assortment going for a resale value of $1.9 billion.