In the space of a few short years, former high-school dropout cashier from Sweden Carl “The Moon” Runefelt has been transformed into a top crypto infl
In the space of a few short years, former high-school dropout cashier from Sweden Carl “The Moon” Runefelt has been transformed into a top crypto influencer who shares videos of his life of private jets, supercars and million-dollar watches that inspire his followers and annoy his critics.
Drawing from quantum physics, he has an explanation for his unlikely success — the universe isn’t real but is merely a construction of our minds in which we are able to rearrange reality to match our wildest dreams. Despite critics and controversy, Runefelt continues on a mission to inspire his followers to live their dreams.
Law of attraction
“My parents told me that I should stop this bullshit. They said it was shady,” Runefelt recalls.
Runefelt, 27, came across Bitcoin and cryptocurrency in 2018 while researching ways to make money to climb out of his lowly job as a cashier. He was quickly captivated, seeing large price swings and the fact that coins that had recently peaked at $20,000 were bought for mere dollars only a few years earlier. This path seemed promising, and he committed himself to learning.
Runefelt already had a YouTube channel, and very much like Gajesh Naik, the 13-year-old star of a previous Journeys article, he soon began making videos to explain the things he had learned, with a tutorial on CoinMarketCap’s site being among his first. People loved watching his videos, Runefelt says, and his fan base grew quickly. Soon enough, sponsors came knocking.
“When you teach, you push yourself to learn. So, I started making videos, and my my channel grew very, very fast in the beginning, getting 1,000s of views per video.”
First, the money started to trickle in via sponsorships and affiliate deals, where Runefelt would earn money whenever his viewers clicked a link or created an account on a certain crypto exchange or service. Though his parents were initially very worried, imploring him to finish his education or “get a real job” instead of sitting at the computer all day, their tune changed when Runefelt began making several thousands of dollars a month “just doing YouTube and crypto” — far more than he earned at the supermarket, a job he quit some months later in November 2018.
Awesome to hear @TheMoonCarl share his crypto journey from cashier in Sweden to entrepreneur and top influencer and at his Dubai office @CointelegraphZN @Cointelegraph pic.twitter.com/eYJbzlGjpT
— Elias Ahonen.eth (@eahonen) May 17, 2022
Almost all the money Runefelt earned, he invested into cryptocurrencies and companies related to them. Though there have been many losses to scams on the way, overall, the approach has gone well, with Runefelt investing in 350 crypto startups and telling me he makes millions per month through liquidity pools and yield farming. While Cointelegraph can’t confirm the numbers, he certainly has an extravagant lifestyle befitting the newly rich.
Today, Runefelt sees himself as more a businessman than an influencer, managing his empire through TheMoonGroup, which he founded in November 2021. One of his primary entrepreneurial projects is Kasta, a payments app that he co-founded in early 2021. “Payments should be dead simple, like sending an SMS,” Runefelt says.
Runefelt also has a non-crypto YouTube channel, called simply Carl Runefelt, which he describes as a “lifestyle channel” where he can be seen in videos such as “BUYING MY DREAM BUGATTI,” “I’M BUYING A MILLION DOLLAR JACOB WATCH!!!!!” and “I PAID $80,000 FOR THIS 8 HOUR PRIVATE JET FLIGHT!!!” to name a few recent titles. These videos lack the affiliate links of his crypto channel and feature an energetic and excited Runefelt presenting his luxurious Dubai lifestyle to the outside world.
Why does Runefelt need to show off? Privately enjoying watches and sports cars and jets is one thing, but why post about them for everyone to see? What does he have to prove? Though it goes against everything his (and the author’s) Nordic culture taught him, Runefelt’s answer has an undeniable logic.
“The only thing I want to do is inspire people to become as wealthy as they possibly can — just open their minds and show them that everything is possible. Stop limiting yourself and start realizing that you deserve your dream life.”
It was only 3.5 years ago, after all, that Runefelt lived an entirely different life. Today, he sees himself as an example to other versions of his past self, who see little inspiration around them. “I was watching similar videos when unsuccessful,” he recalls, adding that if he could make it in such a short time, anyone can. The first step is to visualize goals and write them down.
But why should people desire and work toward wealth?
“It’s more about the freedom that you get from wealth. With freedom, I think comes happiness because you…
cointelegraph.com