Free Promotional NFTs, Crypto Airdrops Would Be Banned Under New UK Rules, FCA’s Matthew Long Says

The U.K.’s strict crypto financial promotions rules will come into effect on Oct. 8, according to a report the FCA published on Thursday. Under these rules, crypto will be categorized as a “restricted mass market investment,” and will require adverts on crypto to have clear risk warnings. What’s more, incentives for the general public to invest in cryptocurrencies will be banned.