European soccer large AC Milan is the most recent sporting group to leap on the blockchain bandwagon after it introduced the approaching launch of
European soccer large AC Milan is the most recent sporting group to leap on the blockchain bandwagon after it introduced the approaching launch of the $ACM fan token on the Chiliz (CHZ) blockchain.
With the launch anticipated to begin within the coming weeks, ACM token holders will be capable to use their tokens to redeem varied unique rewards and participate in interactive actions with the membership and gamers.
The addition of AC Milan takes the variety of sporting organizations on the Chiliz blockchain to 20. These embrace fellow European soccer heavyweights FC Barcelona, Paris Saint-Germain, AS Roma, and Atletico Madrid, in addition to varied e-sports groups, and main MMA group, the UFC.
Previously, soccer followers have used cryptocurrency tokens as a approach to have interaction with their favourite groups in various methods. Examples embrace followers of Cyprus-based membership, Apollon FC, selecting the staff’s first opponent for a pleasant match, and even deciding on the membership’s house and away strips for the 2020/2021 season.
Barcelona followers used the tokens to vote on the position of a fan-designed art work within the staff dressing room, whereas Juventus followers had a say in selecting the membership’s new celebration tune. Holders of AS Roma’s fan token have been even in a position to ask questions of the staff’s head coach throughout a dwell press convention.
Chiliz tokens are accessible by way of the Socios.com app, which has reportedly been downloaded 450,00zero occasions, producing token gross sales exceeding 14 million in quantity.
Many Chiliz tokens have since been listed on the Binance cryptocurrency trade, which initially launched a staking program for varied tokens, earlier than opening up direct buying and selling in opposition to Bitcoin (BTC) and Tether (USDT).
Casper Stylsvig, chief income officer of AC Milan, stated the choice to make use of blockchain expertise was motivated partly by a need to achieve additional outreach to the membership’s 450 million international followers — a activity made all of the extra necessary throughout COVID-19 lockdown:
“We’re blissful to hitch arms with Socios.com and welcome them to our household as a world associate. This partnership permits us to present our 450 million followers the world over one other thrilling approach to work together with AC Milan, which is especially necessary below the present circumstances created by the Covid-19 pandemic.”
Alexander Dreyfus, founder and CEO of Chiliz and Socios.com, stated he hoped to determine fan-tokens as the first fan-engagement device and expects it to turn into a brand new income generator within the sports activities area:
“Followers of the I Rossoneri (AC Milan) will be capable to get pleasure from unprecedented engagement with their favorite staff, influencing the membership in polls, accessing VIP rewards, unique promotions, chat boards and way more.”
Socios claims to have generated $30 million in income for golf equipment and companions in little over 12-months because it launched. Its FC Barcelona (BAR) fan token sale bought out to the tune of $1.2 million in simply 2 hours in June 2020, whereas commerce volumes of the Juventus (JUV) and Paris Saint-Germain (PSG) tokens exceeded $300 million inside days of being listed on Binance.