Binance and its eponymous cryptocurrency, Binance Coin (BNB), is the third entity to obtain a branded emoji hashtag following Bitcoin (BTC) and Cry
Binance and its eponymous cryptocurrency, Binance Coin (BNB), is the third entity to obtain a branded emoji hashtag following Bitcoin (BTC) and Crypto.com.
This was introduced by Binance’s CEO, Changpeng Zhao, who merely tweeted #BNB — showcasing the brand new emoji.
— CZ Binance 🔶🔶🔶 (@cz_binance) July 1, 2020
The co-founder seems to be visibly excited with the beauty change, writing, “I believe I may simply sit right here and randomly retweet individuals’s #BNB tweets all day lengthy,” although he seems to have retweeted solely considered one of them to this point.
As reported by Cointelegraph earlier, branded hashtags are somewhat identified service offered by Twitter to excessive worth manufacturers. Whereas the one confirmed report cites prices of $1 million, that quote was for billion-dollar firms through the Tremendous Bowl. The worth appears to be considerably decrease for crypto corporations, although a lot stays unknown. Cointelegraph contacted Binance to be taught extra about these hashtags, however didn’t instantly obtain a response.
In Binance’s case, the branded hashtag seems to be a part of a advertising and marketing push for its anniversary.
Binance Turns Three
The clue to that is the #BinanceTurns3 hashtag, which additionally consists of the Binance emoji as the one particular hashtag to take action.
The trade seems to have launched a viral advertising and marketing marketing campaign to let customers obtain a Binance non-fungible token. Contributors should comply with the corporate on all main social media and share its content material with the anniversary hashtag.
The competition lasts for every week till July 7, one week earlier than the precise anniversary on July 14.
It’s possible that the trade needs to create buzz in anticipation of the date, and being the third crypto to obtain the emoji hashtag will be useful for that aim.
Since its launch in 2017, the trade rapidly grew to turn into the most important crypto-to-crypto trade by quantity by the tip of the 12 months. In subsequent years, it continued to increase as its employees depend reached the 1,000 mark — up from 50 throughout its early months.
The trade has made steps that some see as monopolizing the business, most notably by shopping for CoinMarketCap.
Responding to considerations that the trade is “too huge,” Zhao replied in an earlier interview with Cointelegraph that the free market selected Binance, as competitors stays fierce to today.