Social media has become synonymous with “influencers,” or the superusers on apps like TikTok, Instagram and YouTube, who command a significant audi
Social media has become synonymous with “influencers,” or the superusers on apps like TikTok, Instagram and YouTube, who command a significant audience of followers. Under this model, the talented, the attractive and entertaining can make fortunes. It’s a data business: the more eyes you can attract, the more you make. Of course, the data brokers, the platforms themselves, earn the most.
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