Former Visa exec joins Crypto.com to drive Latin American market

HomeCrypto News

Former Visa exec joins Crypto.com to drive Latin American market

The cryptocurrency business welcomes one other high-profile government from conventional finance.Filomena Ruffa, a former vp of innovation and stra



The cryptocurrency business welcomes one other high-profile government from conventional finance.

Filomena Ruffa, a former vp of innovation and strategic partnerships at Visa’s Latin America division, has joined Crypto.com to increase the corporate’s Latin American market.

Based on an Oct. 28 weblog put up, Ruffa will now be liable for managing all operations and driving strategic enterprise partnerships for Crypto.com in Latin America. The previous Visa exec brings in depth working expertise within the area in addition to experience from her prime positions at funds corporations like CardinalCommerce and SafetyPay.

Crypto.com’s rent comes as the corporate information main new milestones. As reported by Cointelegraph, Crypto.com surpassed 5 million customers on Oct. 15 after hitting a million customers in September 2019.

As the corporate’s executives plan to proceed boosting its platform’s base, Crypto.com has already made some steps into Latin America. On Oct. 15, Crypto.com launched the Portuguese model of its cell utility and trade shortly after that includes the Spanish language on its platform.

Latin America is seemingly probably the most progressive areas when it comes to the crypto adoption. Based on a September 2020 examine by blockchain analytics agency Chainalysis, Latin American firms are liable for a few of the highest volumes in crypto transactions worldwide, seeking to crypto as an escape from the banking system.