How Web3 technology can help historical sites

Metaverse events at ancient and historical sites could soon shape up to be an alternate future for tourism.

Owners of physical castles and villas who have drafted up augmented reality blueprints of their properties think their ambitious plans to attract visitors in the metaverse will work, as virtual events can help them pay the hefty maintenance bills for their aging properties and also offer a chance to change historical narratives.

The metaverse tourism model was expedited by downturns in tourism brought about by COVID-19, but the industry may have already been heading that way. 

Currently, major metaverse platforms are clunky, difficult to use and waiting for more “real estate” development, but firms are concentrating on what could be. Brands seem to be entering the metaverse en masse just for PR bragging rights.

So, it seems the possibility of learning existing, new and revised histories through the metaverse is not so remote. 

Nonfungible castles, villas and chateaus

Michelle Choi, founder of 3.O Labs — a Web3 venture lab — turned to digital opportunities to finance the upkeep of physical paintings, such as selling nonfungible tokens, or NFTs, as fundraisers to preserve illiquid assets.

Choi was a product manager at Google when she noticed the downturn in museum tourism due to COVID-19, seeing it as an opportunity for future metaverses. She subsequently quit her job and started her own metaverse experiments.

She began by working with a team to launch Non-Fungible Castle, an NFT exhibition and auction at Lobkowicz Palace, a real-life castle in Prague, held in October 2021. The event saw NFTs displayed next to 500-year-old paintings and had the goal to “broaden accessibility to cultural heritage.”

The launch raised enough to cover the restoration of all urgent projects at the property. Motivated by this proof-of-concept, Choi and 3.O Labs are now busily curating metaverse tourism experiences globally.

With the broader mission of making Web3 accessible to all users, 3.O Labs is already incubating an array of Web3 projects ranging from NFTs to decentralized autonomous organizations, or DAOs. Within its metaverse vertical, the venture lab is already building a project in a castle in Germany, which will be followed by a villa in India and then possibly a museum in Ghana.

 Choi told Cointelegraph about her long-term vision for metaverse travel:

“Travel will be augmented as a teaching tool. In the past, tourism meant visiting a place. Photos were 2D, but 3D travel then emerged with virtual headsets. 4D time experimentation is now possible. Now, we can mesh different time periods. There’s a teaching angle.”

This raises a series of questions regarding what new histories will be created in the metaverse.

Will history be rewritten in the metaverse?

For better or worse, tourism businesses, education platforms and museums could reimagine history in the metaverse.

Priyadarshini Raje Scindia’s family owns Jai Vilas Palace, a 200-year-old palace-turned-museum in Madhya Pradesh, India. She is planning an NFT collection produced by local artists to fund a metaverse experience. COVID-19 shut her museum for two years, allowing time for some needed — but expensive — restoration work. 

Scindia told Cointelegraph that NFTs should be embraced as art, as “Every generation has its art and the interpretation of it. This is a new medium and a new platform for hungry, emerging Indian artists.” She added that there “should be no barriers around art creation.”

Scindia is convinced that the metaverse is the future, as “A person usually visits a museum once,” but they can visit multiple times in the metaverse. She says that in India, especially, museums are not the first destination people think to go to for entertainment. Private museums in small towns can be taken for granted, especially when compared with shopping malls and cinemas. So, she is working with 3.O Labs to “create immersive experiences — for example, animations that allow you to put yourself in short history documentaries.” It’s about opening more doors for conversations and education.

Scindia also has a story to tell the world via the metaverse:

“I disagree with my family history. We have rooms of research documents in the palace. Now is the right time and the right platform to correct history.”

She told Cointelegraph that the historical narrative she would like to paint with her immersive experiences is “to tell the real story of my clan, the Maharatas. Retelling the story told by the British, which sounds like a Game of Thrones book — dark and barbaric. We fought for independence from all exterior forces, yet it was made out that we were fighting Indians in India. It is a historic fact that the Maharatas were the rulers of India, post the Mughals. And their narrative and value system are even more essential to study and understand today. I would like to use the platform to change the…