Piedmont vineyard, Vigneti Massa, is launching the 2018 classic of its wines with near-field communication (NFC) and blockchain-enabled caps. As reported by The Drinks Enterprise on Jan. 22, Vigneti Massa is the primary vineyard in Europe, and the second globally, to undertake Guala Closures Nestgate know-how.
Guala developed the know-how with Luxembourg-based software program firm, Compellio. By tapping an NFC-equipped smartphone in opposition to the bottle’s screw-cap, shoppers can get details about the wine-growing area, the winery, and the vine that the wine got here from. The platform additionally offers tasting notes and skilled evaluations.
Moreover, the authenticity of the wine will be verified because the related closures are linked with a blockchain platform that gives a novel identification code for every bottle. Vineyard co-owner Walter Massa defined the significance of this function:
“One phenomenon that’s not talked about a lot is the counterfeiting of nice wines […] In addition to offering a brand new expertise for the buyer, the NFC system ensures the battle in opposition to counterfeiting and the ‘black market’ for these pearls of nature, assuring their authenticity and traceability.”
Expertise not only for high-end wines
The NFC-closures will likely be utilized to Vigneti Massa’s Derthona wine, together with three of its most prestigious cru: Derthona Costa del Vento, Derthona Montecitorio and Derthona Sterpi.
Earlier vintages of those wines can be found from between $25–50 per bottle on-line, so that is removed from a function that’s solely accessible for the tremendous wealthy, and over time the know-how might filter right down to much more reasonably priced value factors.