Co-founder of Yat Labs Naveen Jain essentially built a global identity solution using emojis, and one being leveraged by many in the crypto industry and celebrities including Ke$ha and Questlove. Like many crypto projects, the aim is censorship resistance, a form of identity based on three emoji to represent an online identity that can follow you around the web. Still in its beginning phases – the project leaders don’t even know if they want to bring in a blockchain – Yat has lessons for anyone building today: even serious ideas, like the internet’s naming convention, can be fun.
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