Curio, a platform which sells non fungible tokens, helps to deliver to life NFTs based mostly on the TV collection American Gods. The present relie
Curio, a platform which sells non fungible tokens, helps to deliver to life NFTs based mostly on the TV collection American Gods. The present relies on a novel of the identical identify by creator Neil Gaiman.
“We’re working with Fremantle on creating formally licensed digital collectibles for the hit TV present American Gods, which airs on STARZ within the U.S. and Amazon Prime Video internationally,” Curio’s CEO, Juan Hernandez, instructed Cointelegraph, including:
“This can be a first-of-its-kind use of NFTs with mainstream media, and it exhibits how bigger marquee manufacturers are beginning to embrace them as an integral piece of their broader digital technique. Curio permits Fremantle to modernize how they have interaction with followers, to develop emotional connections for a extra digital native era of viewers who’re hardwired to do extra with the issues they love. Now they will personal a bit of the motion wherever they go, in a fashion that’s licensed and genuine.”
Fremantle, a media manufacturing firm, and Canada Movie Capital function the producers behind the American Gods television present, in line with IMDB.
What’s an NFT although? NFTs are non-fungible tokens, that means they supply a provably distinctive sense of possession over the property they symbolize. Fungibility refers to an merchandise’s uniqueness, or lack thereof. If one thing is fungible, it may be traded or act interchangeably one-for-one with one other merchandise of its form.
“Technically talking, an NFT makes use of blockchain know-how to show {that a} digital merchandise is exclusive (shortage), or that it’s what it says it’s (verifiable authenticity),” Hernandez defined, including:
“However many individuals merely take into consideration NFTs as ‘digital Beanie Infants,’ with restricted utility outdoors of gathering. Nonetheless, we see the potential for NFTs to create distinctive digital experiences that weren’t beforehand attainable earlier than the arrival of the know-how; to modernize fan engagement. That is what we’re excited to allow for our model companions.”
Final fall, a digital paintings NFT known as “Proper Place & Proper Time” by artist Matt Kane fetched over $100,000. Within the months since, NFTs have change into a good hotter market. Bidders not too long ago paid tens of millions of {dollars} for NFT’s based mostly on a former Main League Baseball second baseman’s paintings. Different NFTs have additionally not too long ago hit multi-million greenback value tags as properly.
Why is the crypto market’s curiosity in NFTs on the rise? Hernandez mentioned the world goes extra digital. “There are generational developments on the shift away from bodily to digital, and definitely the COVID pandemic accelerated these developments as individuals have been compelled to remain residence,” he mentioned.
“Philosophically, the identical parts of verifiable shortage and immutability which have given rise to Bitcoin’s market dominance are at play with NFTs,” he added. “The power to have full sovereignty over a digital asset is a brand new expertise for a lot of, and it causes you to actually rethink your ‘possession’ of products throughout the digital financial system.”