Verizon unveiled "a blockchain-based, open-source newsroom product designed to boost the bar for company accountability," in the present day in lin
Verizon unveiled “a blockchain-based, open-source newsroom product designed to boost the bar for company accountability,” in the present day in line with a public assertion. Referred to as Full Transparency, the platform is supposed to immutably doc the corporate’s personal information releases on a public blockchain.
Verizon posted its first information story via the platform yesterday, in line with feedback despatched to Cointelegraph by a Verizon consultant. Alterations made after the story’s preliminary publication had been additionally recorded. The rep famous, nevertheless, that “solely textual content modifications are at the moment tracked on the blockchain.”
In recent times, pretend information, reality checking, and censorship have brought about issues for social media and conventional media alike. Verizon’s assertion talked about the 2020 Edelman Belief Barometer as an indicator of individuals’s media doubts all over the world. Primarily based on Edelman’s Jan. 19, 2020 Belief Barometer report, 57% of individuals globally felt they might not absolutely belief their media. Moreover, 76% expressed considerations concerning the weaponization of false data.
“As a know-how firm that fairly actually connects individuals to data, we’re excited to deliver Full Transparency to market — a product that, in its personal quiet approach, might help guarantee company accountability and belief,” Verizon’s chief communications officer, Jim Gerace, stated within the assertion, including:
“We invite organizations the world over that prize transparency as a lot as we do to undertake blockchain-verified communication practices.”
Verizon hopes that the platform will set a brand new commonplace for company transparency and accountability. “All information releases revealed to the Verizon Newsroom will likely be secured and sure utilizing cryptographic ideas, in order that subsequent modifications might be tracked and contextualized,” the assertion included.
The endeavor is the results of collaboration between advertising and marketing firm Large, blockchain knowledge storage firm MadNetwork, and nonprofit blockchain software entity, AdLedger.
This is not the primary time the corporate has explored blockchain-based options. Verizon regarded regarded to blockchain know-how earlier in 2020 for safety enhancement as effectively.