Elon Musk is a streamer? The social media website X, formerly known as Twitter, hosted its first gaming stream — a 50-minute-long Dia
Elon Musk is a streamer?
The social media website X, formerly known as Twitter, hosted its first gaming stream — a 50-minute-long Diablo 4 gameplay — on October 6. The stream, which has over 42 million views at the time of writing, involved X owner Elon Musk playing Blizzard Entertainment’s latest title and answering questions from viewers.
The stream happened as a test of X’s new streaming feature, as Musk wanted to see if the audio sounded normal, if the image looked reasonably good and whether the comments were working. The result was a success, with the stream concluding without any interceptions or distortions.
Musk’s desire to make X a super app is no secret, and this move is just another brick in the wall of features the “everything app” aspires to offer. Musk commented on X’s place among other streaming apps like Kick and Twitch:
“I think the very specialist apps are still gonna be probably better than us in a lot of ways, but you know, I think we can be the best generalist app. There’s some value to being a generalist app for, I guess, discovery and for interacting with the largest number of people in the world.”
He continued to answer viewer questions toward the end of the stream without speaking a word about crypto and announced the streaming feature for Xbox and PS5.
NFTs have gone through quite a journey, from funky ape images on the blockchain to the next step in the evolution of art. While it’s hard to call it a thriving market since early 2022, the NFT ecosystem is on a continuous rollercoaster as new use cases emerge and older ones become no longer feasible.
A DappRadar report shows that the daily active wallets for the NFT sector grabbed quite a bite from gaming in the third quarter, doubling its activity while jumping to 12% of the total blockchain ecosystem from a mere 7% in Q2 2023.

Aside from being cool images or pixelated art, NFTs might have shown potential as an onboarding tool for Web3 communities. Cronos Labs, a Web3 startup accelerator backed by crypto exchange Crypto.com, is no stranger to NFTs and Web3 gaming thanks to the NFT collections released by Crypto.com in partnership with global brands.
Cronos Labs head of ecosystem Ella Qiang tells Magazine that it’s notoriously difficult to bootstrap a community from scratch in blockchain gaming. However, having an NFT collection means you also have an engaging community of NFT holders — making a great start to building a community for a game.
“This is why some of the successful games on Cronos launched an NFT collection and built their community from there.”
Qiang says that crypto gaming has two main routes: “First one is the Web3 route, starting with the NFT collection to build an engaging community. Then the community becomes passionate about the collection and wants to see more utility for those NFTs.”
The second route involves established Web2 IPs and their established user base. At some point, the studio might want to add some Web3 elements to their IP. Cronos Labs is helping a number of mobile game studios to incorporate Web3 components into traditional games.
“It’s quite challenging for them. It’s not like chucking NFTs into an established title or creating a token inside the game — it’s way more complicated than that.”
The reaction of Web2 gamers might not be what the studio expects in such cases. They might not like the idea of having NFTs or tokens in a game they like, according to Qiang.
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Presentation also plays a key role in the acceptance rate of the community. Zynga, one of the most established mobile gaming publishers, recently announced its Web3 gaming platform and transmedia IP, Sugartown, with a new NFT collection. Even though traditional gamers make up the majority of Zynga’s user base, Zynga’s “Sugartown Oras” quickly became the hottest NFT collection on NFT marketplace OpenSea.
Amazon partners with Web3 gaming company
Immutable, a Web3 gaming platform, announced its partnership with industry giant Amazon Web Services to expand opportunities for game developers. AWS added Immutable to its Independent Software Vendors (ISV) Accelerate Program, where companies offer software solutions that either run on or integrate with AWS.
Amazon Web Services and Immutable are working together to shape the future of gaming!
Through our collaboration with…
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