In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance
In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance (DeFi) and blockchain space, as well as their roles in shaping the economy of the 21st century.
Sometimes a project’s name tells you all you need to know about it, no matter how niche. Take Kryptomon, for example, the NFT game that recently completed a 24-hour sale in one second. You understand, based on its name, that some kinds of cutesy monstrosities evolving and fighting one another must be involved, and you know it must be blockchain-based. Clear, concise and to the point.
Facebook’s new name, Meta, doesn’t exactly fit on the same shelf. Granted, it does make clear that the company is setting sail for the Metaverse, but this destination still remains unclear. As many commentators have pointed out that at this point, the Metaverse is as vague as it is enticing or dystopian, depending on who you ask. The hint at a heavy virtual reality (VR)/augmented reality (AR) component from gadgets like the haptic gloves still only tells us not much of what the future holds.
The one thing that is clear about Meta’s name game is that it represents a statement of ambition. The company has already tried this trick with Libra, its prospective stablecoin backed by other tech giants when it found itself under some of the same scrutinies Meta has now. Renaming the coin into Diem was meant to highlight its ambition of independence, and it didn’t fly considering the project was still ultimately scrapped. Just like with Google and Alphabet or Snapchat and Snap Inc, Facebook’s rebranding proclaims its intent of reaching beyond — meta in Greek, by the way — the initial platform.
Related: One currency to rule them all: Facebook’s Diem has global ambitions
But, there is something else at play here: an echo of a larger tech-world trend that could have serious implications for the internet itself, as well as for us, its users.
Rules for me and for thee
Earlier this year, we saw Epic Games, one of the world’s largest gaming companies, brandishing its own metaverse ambitions, take on Apple by accusing it of monopolist practices over its App Store rules. Though the monopoly charge did not stick, the court did approve Epic’s bid for directing users to its own in-app payment methods. Epic Games also clashed with Google in a case that similarly revolved around the latter’s app market. Facebook itself had more than a few angry words with Apple regarding its own feud with the tech giant that focused on the privacy rules update of the latter’s platform.
You’ve probably picked up the central theme here. Being locked into a specific ecosystem of products and services comes with its limitations — just think of Apple removing the standard 3.5 mm audio jack in 2016. Sure, it may have helped with water protection, but it was just as much about promoting its own connector to amp up its revenues. Incidentally, this rule also holds for small devs releasing their products on others’ platforms, and to giants like Epic and Facebook, too. You get the convenient distribution, but it comes with more than a few strings attached. To assume that the terms and conditions remain the same in the long term would be unwise, to say the least.
These days, few would realistically expect Big Tech to make a stand for a more free and open digital ecosystem where interoperability is the law, and users are free to select the best gadgets and services without any vendor lock-ins. They’d rather ensure that users are locked into their respective platforms while they themselves have the maximum versatility that comes with running your own ecosystem — and setting all the rules. This makes sense from a business perspective, but is hardly conducive for cooperation which requires trust, and one of the main reasons to build your own platform is that you don’t trust anyone.
This is also exactly what I see in Facebook’s name change into Meta as an aspiration to build up its own all-around ecosystem that would most likely incorporate a plethora of components, from all the VR/AR gadgets to its own operating system. It does make me wonder, though, whether other giants bidding for the Metaverse will follow suit with building out entire technological stacks, possibly for the internet itself because if they do, things could turn ugly.
Related: The metaverse: Mark Zuckerberg’s Brave New World
Caught up in the net
The concern is that this “Game of Platforms,” if brought out into the web, could foster its stratification and segregation.
When you are visiting a website, your device downloads its building blocks from a remote server, ideally with a set of instructions tailoring its design and functionality to different types of devices like a desktop or mobile. Adding metaverse functionality does not seem like that much of a stretch. You will just need to download more data so that your haptic shoes, smells…
cointelegraph.com