ETF of the Week: ProShares On-line Retail ETF (ONLN)

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ETF of the Week: ProShares On-line Retail ETF (ONLN)

ETF Tendencies CEO Tom Lydon mentioned the ProShares On-line Retail ETF (ONLN) on this week’s “ETF



ETF Tendencies CEO Tom Lydon mentioned the ProShares On-line Retail ETF (ONLN) on this week’s “ETF of the Week” podcast with Chuck Jaffe on the MoneyLife Present.

ONLN tracks a worldwide, modified market-cap weighted index of shares issued by firms labeled as on-line retailers. The fund tracks the efficiency of the ProShares On-line Retail Index.

The fund offers an ETF technique for the brand new shoppers in a digital age. Individuals spent a report $188.2 billion in on-line procuring over the 2020 holidays, a 32.2% year-over-year improve, and extra e-commerce positive factors are anticipated.

Wanting on the vacation procuring season, eCommerce gross sales throughout November, which included Cyber Monday, reached $100 billion for the primary time. In one other first, on-line spending exceeded $1 billion day by day through the 2020 vacation season, and 50 days topped $2 billion.

Digital Rise

Retailers like Goal and Dick’s Sporting Items that supply curbside and different handy pickup choices for on-line orders noticed even stronger gross sales over the vacations. Their digital gross sales had been up a mean of 49% from a yr earlier, in contrast with a progress of round 28% for the retail companies that didn’t have curbside pickup and related choices.

Shifting on to digital procuring, eCommerce has come a good distance. Within the Coronavirus surroundings, digital has been a approach for individuals to attach, work, be entertained, and store. As Covid-19 circumstances proceed to rise and extra lock-down measures return, on-line spending may stay elevated, at the very least for the early a part of 2021. Salesforce expects $330 billion in international on-line purchases to be returned following the 2020 vacation season, representing about 30% of complete purchases.

Moreover, there’s the potential to seize broad shift in financial exercise forward. On-line retail has essentially disrupted the sector, placing stress on conventional shops and the altering retail panorama. It might solely be the start: below 60% of the world’s inhabitants is presently on-line. Nevertheless, cellular units are proliferating—particularly in creating markets—and probably creating new e-commerce shoppers. Bettering incomes amongst rising market shoppers may even improve demand for items, particularly in areas the place web entry is rapidly proliferating.

Hearken to the total podcast episode on the ONLN ETF:


For extra podcast episodes that includes Tom Lydon, go to our podcasts class.

Learn extra on ETFtrends.com.

The views and opinions expressed herein are the views and opinions of the writer and don’t essentially mirror these of Nasdaq, Inc.



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