Introduction
Introduction
The gig financial system signifies the change in how work is completed. It’s the ecosystem that permits you to work remotely from seemingly wherever. It supplies the instruments to create your aspect enterprise that will at some point turn out to be your second profession. It permits established organizations to perform with out all of their staff underneath one roof. A research launched by DaVinci Funds discovered an estimated enhance of 23 million individuals vs. 2019. Gig wages and participation grew 33% in 2020 to symbolize 93 million U.S. adults incomes $1.6 trillion in comparison with the 70 million adults who earned $1.2 trillion in 2019.1

The gig financial system has turn out to be a elementary enticing answer for employers and staff alike. In some ways COVID legitimized gig work; many Fortune 500 CEOs agree that the gig financial system is the brand new future of labor and now all Fortune 500 corporations use expertise platforms that present on-demand entry to staff 2. For staff it provides flexibility.
Many buyers are fairly aware of gig financial system corporations. They’re already participating with them as clients and/or staff. And now they need to put money into them too. However whereas they’re simply collaborating within the gig financial system – discovering work on-line, sending and receiving funds on-line, and ordering dinner and their pet’s meals on-line – till lately, it has been tough to entry this space’s rising funding alternatives.
Whereas most of the manufacturers that customers know and love comparable to Airbnb and Fiverr have made Preliminary Public Choices (IPOs), they’re inaccessible to most particular person buyers; established gig financial system shares have sky-high inventory costs; and most funds don’t absolutely symbolize the sectors progress.
The aim of this paper is to outline the gig financial system; why it may be a sexy long-term, high- progress funding alternative; and the best way to entry this international dynamic sector.
What’s the Gig Financial system?
The “gig financial system” refers back to the group of corporations that embrace, assist or in any other case profit from a workforce the place impartial consultants, contractors, momentary, or on-call staff are empowered to create their very own freelance enterprise by leveraging current developments in know-how platforms that allow people to supply their providers on to retail and industrial clients. In its finest type it represents the personalization of employment and empowerment of staff. For companies, it’s about having the ability to faucet into on-demand expertise in a handy and customised method.
Examples of gig financial system companies embody promoting or reselling merchandise by way of public sale platforms or web-based shops and providing supply providers by way of an app-based platform. Through digital expertise platforms, Gig staff are doing advert hoc work, short-term engagements, momentary contracts, or long- time period or occasional contracting.
There are a selection of recent phrases being created because the gig financial system grows, such because the:
-
freelancer financial system
-
sharing financial system
-
impartial workforce
-
solopreneurs
Solopreneurs are sole proprietors who, reasonably than hiring a full-time crew, contract with different gig staff in areas of net design, IT, advertising and marketing, gross sales, accounting, and so on., which expands the gig ecosystem additional. Whatever the phrases used, the rising variety of staff concerned and corporations supporting the gig financial system are clear indicators that the character of labor as we all know it’s endlessly modified.
Rising Gig Workforce: Unbiased staff are a big a part of right this moment’s workforce. Practically half – 48% – of the U.S. grownup workforce is both at the moment working as an impartial or has in some unspecified time in the future throughout their profession. Over the following 5 years, that determine is projected to develop to 54%.3

In accordance with a research by Upwork and the Freelancers Union, the freelance workforce grew at a charge thrice sooner than the U.S. workforce general between 2014 and 2018. At its present charge, the vast majority of the U.S. workforce can be freelancing by 2027. 4
From 2004 to 2016, the EU28 freelancers’ inhabitants grew from 6.2 million to almost 10 million, a 45% enhance, whereas from 2000 to 2014 the expansion was even larger at 82.1%. 5
Rising Variety of Gig Corporations: The extra that individuals work in and work together with the gig financial system, the extra gig corporations can be created and quickly develop. Whereas startups might expertise volatility, think about their high-growth potential. For instance, within the third quarter of 2020, the income of Fiverr was $52.Three million, a rise of 88% over the prior 12 months;6 the web income of Sq. was $3.Three billion, up 140% over the identical interval in 2019;7 and the income of Shopify was $767.Four million, a 96% enhance from the third quarter of 2019.8
Since going public in December 2020, the share worth of Airbnb has elevated 200%, and Airbnb’s market cap of $130 billion is bigger than all the opposite on-line journey reserving websites.9
Workforce Demographics

Gig staff symbolize all ages, revenue ranges and expertise throughout sectors. Their demographics intently resemble the U.S. workforce as an entire. Child Boomers (aged 57-75) and Millennials (aged 25-40) dominate each the U.S. workforce and the gig financial system. In 2020, gig staff had been 16% Gen Z (aged 6-24), 33% Millennials, 25% Gen X (aged 41-56), and 26% Child Boomers.10 Virtually half (47%) of working Millennials freelanced in 2018.11
Twenty-one % of full-time, highly-skilled independents (know-how, accounting, net improvement and design, advertising and marketing) reported incomes $100,000 or extra in 2019, up from 12.5% in 2011.12 And 37.6% of everlasting, full-time gig staff maintain graduate levels. 13
Whereas the tech trade has essentially the most freelancers, there are additionally gig staff in finance; agriculture and forestry; transportation; training; healthcare; retail; development; and plenty of assorted providers from working errands, cleansing and canine strolling.14
Why Spend money on the Gig Financial system?
Extra buyers and their monetary advisors are contemplating the gig financial system as a possible high-growth funding and an efficient solution to have their portfolios profit from long-term, international labor and know-how tendencies.
Declining/Altering Work Drive: Many international locations world wide have been seeing declining beginning charges for many years, which is decreasing their labor swimming pools and subsequently forcing corporations to seek out an alternate workforce. COVID has compelled the exit of thousands and thousands of people that can’t work and meet the elevated calls for at house on the identical time.
Lots of them are on the lookout for versatile schedules and like distant jobs to allow them to handle home- studying and different private calls for, not simply within the brief time period but in addition long term.
Extra companies are viewing expertise as networked ecosystems and are taking steps to create enterprise expertise fashions that combine inner and exterior staff in groups, mixing full-time/everlasting hires with freelance, contract, or on-demand expertise for flexibility, velocity and workforce sustainability.
Expertise Developments: Quickly accelerating technological modifications in processing energy and connectivity have created a knowledge revolution, which is inserting unprecedented quantities of knowledge within the palms of shoppers and companies and enabling a proliferation of technology-enabled enterprise fashions like GrubHub and Lyft.
In rising international locations, know-how provides financial progress for billions of individuals at a velocity that may have been unimaginable with out the cell Web. In accordance with Statista, the present variety of smartphone customers on the planet is 3.Eight billion (48% of the world’s inhabitants). That is significantly larger than 2016 figures of 33.58% of the inhabitants.17
The livid tempo of technological innovation is shortening the lifecycle of corporations,18 enabling speedy introduction and adoption of gig-related instruments and platforms. Equally, it’s altering the economies of scale equation, permitting small corporations to compete in a world market. Companies comparable to WhatsApp can begin and achieve scale in a short time and revel in benefits over massive, established companies.

New on-line expertise networks are being created, corporations comparable to The Mother Challenge, The Second Shift and WeGoLook, which collectively handle over $2 billion in outsourced exercise, using a whole lot of thousands and thousands of individuals in each geography across the globe. In the end, many imagine the rising improvement and acceptance of know-how might disintermediate the employment mannequin.19
Easy methods to Entry the Gig Financial system?
Buyers usually use the next funding automobiles to entry a portion of the gig financial system: particular person securities, IPOs and SPAC shares, and/or know-how or thematic funds. Every have their benefits and drawbacks.

Single Shares: There are two benefits of proudly owning particular person shares: they don’t have any administration charges and they’re usually liquid. When shopping for particular person shares, buyers don’t need to pay the fund firm an annual administration charge for investing their property. As an alternative, they pay a charge once they purchase and promote the inventory. Most shares buying and selling on a significant alternate will be simply purchased and offered, offering buyers the pliability and liquidity once they want it.
The disadvantages of proudly owning particular person shares embody lack of diversification, problem in accessing them if the share worth is exorbitantly excessive and time consuming. Investing in a single or solely a handful of shares is dangerous as a result of the investor’s portfolio will be severely impacted when one of many shares declines in worth. And within the case of high-growth shares comparable to gig corporations, worth volatility could also be larger. Burton Malkiel, creator of A Random Stroll Down Wall Avenue, says {that a} portfolio of 20 totally different shares equally weighted and diversified throughout sectors can cut back the whole danger of a portfolio by 70%.20 This will add as much as a big sum of cash relying on every inventory’s share worth, and buying and selling prices can shortly eat returns.
Lastly, it’s time consuming to analysis and monitor shares whereas additionally staying on high of trade and macro-economic tendencies. The disadvantages of shares lead many buyers and monetary advisors to picking funds as an alternative.
IPO and SPAC Shares: The explosive progress of the gig financial system means there can be IPOs and particular objective acquisition firm (SPAC) shares coming to market. Buyers and their monetary advisors will seemingly think about investing in them however among the many challenges are figuring out which to pick and when to put money into them.
Expertise or Thematic Mutual Funds: A substitute for investing in single shares or IPOs is to put money into know-how or thematic mutual funds, which make investments throughout sectors associated to a standard theme. Each varieties of funds might have a share of their holdings in gig financial system securities. Whereas a fund will usually be diversified, value efficient, liquid, and have a portfolio supervisor, the principle disadvantages are some funds disclose their holdings solely each 90 days, so buyers would not have full transparency in what they personal. And funds that target know-how or an IPO theme, for instance, will not be absolutely representing the gig financial system.
Alternate Traded Funds (ETFs) Different
ETFs can provide a compelling different possibility for accessing the gig financial system. ETFs are well-known for his or her low annual expense charges, transparency of holdings and diversification. They’re additionally thought of by buyers to supply liquidity, although there isn’t any assurance that an ETF will commerce with enough quantity to supply liquidity and low buying and selling quantity might end in an ETF buying and selling at a premium or low cost worth.24 For an investor or monetary advisor eager about getting the broadest publicity to the gig financial system, of the advantages listed above, the one most probably to be of highest significance is diversification. That is for 2 causes:
One, when buyers are attempting to get as a lot return as they’ll for the least quantity of danger, a high concern must be diversification. A well-diversified portfolio is designed to cut back the potential affect of any single holding’s volatility. It’s vital to do not forget that diversification doesn’t guarantee revenue or shield in opposition to loss when the general market declines.
Two, the gig financial system has an expansive definition, encompassing large-, mid- and small-cap shares; practically all sectors; and plenty of developed, growing and rising market international locations. Due to this fact, a broadly diversified gig financial system ETF can assist an investor absolutely entry the breadth of the ecosystem.
The Worth of an Actively Managed ETF
There’s not a gig financial system index for passive managers to trace, but when there have been one, most consultants would say one of the best ways to generate better alternatives for enhanced returns in a quickly rising, ever-evolving gig financial system could be by way of energetic administration. Why? Lively managers will be far more nimble than passive managers who should adhere strictly to the principles of an index.
Lively managers could make portfolio modifications shortly as situations of the market or corporations change. For instance, in March 2020, when the worldwide pandemic shut down the financial system the portfolio managers of the SoFi Gig Financial system ETF shortly rotated in the direction of the platforms and methods that may permit the COVID financial system to thrive comparable to Fiverr, Upwork, Sq., and Paypal.
Lively managers have the pliability so as to add new IPOs ahead of index suppliers. This may be vital as extra gig corporations go public.
Concerning the SoFi Gig Financial system ETF (GIGE)
GIGE is the primary ETF to hunt long-term capital appreciation concentrating particularly on corporations concerned within the revolutionary shift in the direction of a gig financial system. GIGE may be very a lot a theme of themes by tapping into the worldwide tendencies within the workforce and know-how, offering entry to the businesses which have remodeled the best way folks entry items, providers and work. The fund is actively managed by Toroso Investments to maintain on high of rising corporations and market tendencies and situations. The fund is structured so most corporations that IPO and match GIGE’s standards will be included within the portfolio after one month of buying and selling, versus conventional passive funds that usually wait 60 to 90 days to incorporate a brand new IPO.
GIGE’s breadth of holdings represents the broadest definition of the gig financial system to faucet into its high- progress potential. GIGE’s holding are roughly 40-50% exterior the U.S. and embody large-, mid- and small-cap securities. Their funding technique considers many family gig names, however additionally they use a “pick-and-shovel” technique, that means they analysis many corporations that assist the gig financial system.
GIGE corporations embody 4 classes:
Platform Companies: That is seemingly what most individuals consider once they hear gig financial system. This class consists of: app-based platforms, web-based shops, public sale websites, and different commission-based platforms comparable to Alibaba, eBay and Etsy.
Companies and Transactions Companies: This consists of corporations that facilitate transactions and assist the operations of the gig financial system comparable to DocuSign, PayPal and Sq..
Advertising and marketing Companies: Conventional advertising and marketing is pricey and doesn’t work within the gig financial system. Nevertheless, social media and messaging corporations work nicely and subsequently make up a big portion of this phase. Examples embody Eventbrite, Fb, Tencent, and Twitter.
Ancillary Companies: This class consists of non-traditional corporations, comparable to HealthEquity, that aren’t instantly associated to the gig financial system however assist and/or profit from the gig financial system.
Conclusion
The SoFi Gig Financial system ETF provides a compelling funding possibility for buyers and monetary advisors to place portfolios to assist profit from international demographic modifications and know-how improvements. Buyers are already participating with the quickly rising gig financial system and now they’ll extra readily put money into it.
About SoFi
SoFi helps folks obtain monetary independence to comprehend their ambitions. Our merchandise for borrowing, saving, investing, and defending give our a couple of million members quick entry to instruments to get their cash proper. SoFi membership comes with the important thing necessities for getting forward, together with profession advisors and connection to a thriving group of like-minded, bold folks. SoFi can be the naming rights associate of SoFi Stadium, house of the Los Angeles Chargers and the Los Angeles Rams. For extra info, go to SoFi.com or obtain our iOS and Android apps.
About Toroso Investments
Toroso Investments connects monetary thought leaders within the ETF area to monetary advisors, ETF issuers and different key gamers within the trade. Toroso serves as an asset supervisor, provides portfolio administration / commerce execution providers, is an advisor / sub-advisor to a number of ETFs, and consists of its personal Non-public Shopper Group that equips monetary advisors with the instruments they must be efficient funding managers. For extra info, go to http://torosoinv.com
Earlier than investing you must fastidiously think about the Fund’s funding targets, dangers, expenses, and bills. This and different info is within the prospectus. A prospectus could also be obtained by visiting www.sofi.com/make investments/etfs/. Please learn the prospectus fastidiously earlier than you make investments.
There isn’t any assure that the Fund’s funding technique can be profitable. Shares might commerce at a premium or low cost to their NAV within the secondary market, and a fund’s holdings and returns might deviate from these of its index. These variations could also be better when markets are risky or topic to uncommon situations. A excessive portfolio turnover charge will increase transaction prices, which can enhance the Fund’s bills. The Fund is new and has a restricted working historical past. You’ll be able to lose cash in your funding within the Fund. Diversification doesn’t guarantee revenue or shield in opposition to loss in declining markets. Investments in international securities might contain dangers comparable to social and political instability, market illiquidity, exchange-rate fluctuations, a excessive stage of volatility and restricted regulation. Investing in rising markets entails totally different and better dangers, as these international locations are considerably smaller, much less liquid and extra risky than securities markets in additional developed markets. As a result of the Fund might put money into a single sector, nation or trade, its shares don’t symbolize an entire funding program. As a non-diversified fund, the worth of the shares might fluctuate greater than shares invested in a broader vary of industries and corporations due to focus in a particular sector, nation or trade. Because the Fund is actively managed it doesn’t search to duplicate the efficiency of a specified index. The Fund might steadily commerce all or a good portion of its portfolio; and have larger portfolio turnover than funds that do search to duplicate the efficiency of an index.
SoFi ETFs are distributed by Foreside Fund Companies, LLC. For the Funds high ten holdings please click on right here.
Footnotes:
1 DaVinci Funds, “Gig Financial system 2021,” 2021.
2 Fuller, Joseph, M. Raman, A. Bailey, and N. Vaduganathan, “Rethinking the On-Demand Workforce,” Harvard Enterprise Evaluate journal (Nov.-Dec. 2020).
3 MBO Companions, “The State of Independence in America 2020,” 2020.
4 Upwork and Freelancers Union, “Freelancing in America: 2018,” October 31, 2018.
5 https://www.euro-freelancers.eu/government-surveys-freelancers/
6 https://buyers.fiverr.com/press-releases/press-releases-details/2020/Fiverr-Broadcasts-Third-Quarter-2020-Outcomes/default.aspx
7 https://www.idiot.com/investing/2021/02/10/why-im-never-selling-my-square-stock/
8 https://information.shopify.com/shopify-announces-third-quarter-2020-financial-results
9 https://www.cnbc.com/2021/02/11/airbnb-vs-expedia-traders-on-which-stock-theyre-backing.html
10 MBO Companions.
11 Upwork and Freelancers Union.
12 MBO Companions.
13 Deloitte, “Deloitte Insights: 2019 International Human Capital Tendencies” report.
14 Ibid
15 Upwork and Freelancers Union, “Freelancing in America: 2019,” October 3, 2019.
16 Upwork, Freelance Ahead 2020, The U.S. Unbiased Workforce Report, Sept. 2020.
17 https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
18 McKinsey, “4 International Forces Breaking All of the Tendencies,” April 2015.
19 Deloitte 2019 International Human Capital Tendencies report.
20 Burton Malkiel, A Random Stroll Down Wall Avenue, 1973.
21 BCG, “The New Freelancers: Tapping Expertise within the Gig Financial system,” Jan. 17, 2019
22 Fuller, Joseph, M. Raman, A. Bailey, and N. Vaduganathan, “Rethinking the On-Demand Workforce,” Harvard Enterprise Evaluate journal (Nov.-Dec. 2020).
23 TechRepublic, “Report: The gig financial system will return in full power in 2021,” Dec. 21, 2020.
24 etf.com, “Understanding Premiums and Reductions.”
The views and opinions expressed herein are the views and opinions of the creator and don’t essentially mirror these of Nasdaq, Inc.