DXtrade and TradingView Integration: Jon Light Interview

FNG Interview… With trading technologies company Devexperts, developers of multi-asset trading platform DXtrade, recently unveiling their third integration with TradingView, we thought it would be a good time to catch up with Jon Light, Head of OTC Trading Platforms at Devexperts, to find out what’s new – and also what’s coming next. Here is what he had to say.

FNG: Hi Jon, thanks for joining us today. Please let us know a little more about the DXtrade platform, and what makes it stand out in an increasingly competitive multi-asset trading platform market.

Jon: Devexperts provides brokers who use DXtrade peace of mind and flexibility. DXtrade is the only platform that can grow and adapt with the broker. We offer everything from a low-cost SaaS platform, which we host and maintain, to an Enterprise option where our team of engineers turn the platform into the broker/props’ own, all the way through to the option of owning the source code, allowing firms to take the development in-house.

DXtrade also stands out for being a truly open platform. Brokers have a distinctive freedom in the ways they can use it, and we encourage partners to integrate our APIs or embed their offering into the frontends of DXtrade to complement the solution and make it unique.

FNG: How has the integration with TradingView gone? What feedback are you getting from both operators (like brokers and prop trading firms), as well as from traders? Which features seem to be most popular?

Jon: The TradingView integration is a good example of our open platform concept, and we actually have three different options for brokers/props depending on their preferences.

The first is integration into TradingView.com. This option is most popular with the larger brokers, enabling them to offer trading and execution on tradingview.com and access the 60-70 million active users. In this scenario, DXtrade acts as the backend.

The second is the TradingView Trading Edition Library. We have embedded this library inside DXtrade, so brokers/props can offer the TradingView experience to traders accustomed to their charting. This is very popular with prop firms.

The third is a new complimentary option we have recently added — TradingView Advanced Charting as a DXtrade Widget: DXtrade integrated with TradingView charting, for direct use inside the platform, free of cost to brokers.

The sentiment from traders is positive because ultimately the integrations stem from efforts to cater to their prevalent behaviors and preferences. The silver lining is that brokers/props reap the benefits also.

FNG: The recent turmoil in the retail prop trading industry seems to have really shaken up the trading platform business. How is DXtrade responding to all the changes and increased demand from brokers to add more platforms?

Jon: DXtrade has seen a lot of growth. We have observed brokers no longer relying on just one platform and actively looking to hedge their vendor risk. They want a platform that gives them the freedom and flexibility to move with the trends, go after new traders, and provide a stable environment to do business. We have been around for 22 years now, we have over 1000 employees, we are behind lots of the largest firms in the world, and brokers trust us because of this pedigree.

FNG: What advice do you have for brokers looking to diversify their trading platform portfolio?

Jon: This is really important for targeting different client bases and making sure firms are not locked into a particular vendor. The LP hubs/bridges/aggregators have made it much simpler for brokers to offer multiple platforms. It’s very easy to set up a new feed and manage liquidity and risk centrally.

We have also seen that CRMs/Portals are now able to connect to the different platforms, making onboarding easier.

Lots of different things can happen— issues like industry-wide apps getting kicked out of the app stores. This is why we give each broker their own apps that they can control.

FNG: What else can we expect to hear from Devexperts and DXtrade in the coming months?

Jon: We are constantly reinvesting back into DXtrade to improve the platform and help brokers expand their client base. Our mobile and web apps are undergoing a full rebuild to make them even more modern and easy to use. Our partner network is growing, with a steady stream of new collaboration announcements. The coming months are not slowing down, with DXtrade expanding its options for copy trading, analytics, risk management, and frontend integrations.