Google is facing a lawsuit for damages totaling £5 billion ($6.6 billion) due to allegations that the US tech giant exploited its "near-total dominan
Quick overview
- Google is facing a £5 billion lawsuit for allegedly exploiting its dominance in the online search market.
- The class action, filed in the UK, claims Google imposed restrictions on competing search engines to enhance its market share.
- Competition law expert Or Brook represents UK citizens against Google’s advertising practices, asserting that the company overcharges advertisers.
- Google has dismissed the lawsuit as opportunistic and speculative.
Google is facing a lawsuit for damages totaling £5 billion ($6.6 billion) due to allegations that the US tech giant exploited its “near-total dominance” in the online search market.
A class action lawsuit was filed with the UK Competition Appeal Tribunal on Wednesday, claiming that Google misused its power to impose restrictions on competing search engines, bolstering its market share and positioning itself as the primary platform for online search advertising.
Or Brook, a competition law expert, represented hundreds of thousands of UK citizens against businesses utilizing Google’s advertising services from January 1, 2011, until the lawsuit filing. The legal firm Geradin Partners is assisting her.
“Google ads are essentially the only option for UK businesses and organizations of any size to advertise their products and services,” Brook stated on Tuesday.
Gaining placement on Google’s top search results is vital for visibility, as regulators globally have labeled Google a monopoly. She continued, “Google has been overcharging advertisers by leveraging its dominance in the general search and search advertising market.”
This class action aims to hold Google accountable for its alleged illegal practices and seek damages for UK advertisers who have been overcharged. Google dismissed the lawsuit as “yet another opportunistic and speculative case.”
Olumide Adesina
Financial Market Writer
Olumide Adesina is a French-born Nigerian financial writer. He tracks, analyzes, and reports changes in financial markets with over 15 years of working experience in investment trading.
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