FX Digital has partnered with Eurosport to revamp and relaunch its related TV expertise - together with console functions - to enhance the top pers
FX Digital has partnered with Eurosport to revamp and relaunch its related TV expertise – together with console functions – to enhance the top person expertise and enhance the attain of the platform. Eurosport Participant is the OTT platform offered by Discovery’s sports activities leisure model Eurosport, designed to ship video content material to their European viewers throughout Internet, Cell and TV.
Following the success of its work on Discovery’s DPlay project in 2018, FX Digital was approached to develop the brand new Eurosport Linked TV software as a part of the digital overhaul the Eurosport model was present process.
The brand new Eurosport software (in contrast to DPlay) was set to launch globally and throughout 5 platforms: Android TV, Amazon Hearth TV, Samsung Tizen, Ps four and Xbox One. The undertaking started in March, with a tough deadline to be accomplished and prepared for launch by eight October, 2019.
Time for a makeover
Eurosport’s current TV providing was behind the occasions and had skilled its fair proportion of points. The content material was poorly organised and video playback was problematic. Together with a dated appear and feel that didn’t replicate the present spectacular state of the model, this all amounted to some poor suggestions from prospects. Finally – digital overhaul or not – for Eurosport, there was a transparent want for a presence on TV that improved buyer expertise…