This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.“FX Matt is the id
This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.
“FX Matt is the ideal co-packing partner, bringing experience, know-how and speed to market for brands seeking to leverage the superior design and sensory benefits of Drinktainer for their beverages,” said Sarah Brennan, North America Marketing & NPD Director for O-I.
Drinktainer features a wide-mouth opening, closing the gap on the optimal drinking experience when enjoying a beverage from glassware. Recent market research demonstrated that 61% of consumers likened the Drinktainer to drinking from a glass and enjoyed the premium appeal and consumption experience of the container. And the 42mm RipCap offers a unique opening ritual that’s suitable for most carbonated beverages and creates a satisfying pop of freshness. The differentiation Drinktainer offers allows brands to stand out on the shelf among today’s increasing commoditized packaging.
“In our 135-year history, we have thrived by going to market with new and innovative beverages and packages that delight our customers and our consumers, said Fred Matt, president & CEO for FX Matt Beverage Co. “We look forward to building Drinktainer into a premium ‘must have’ beverage container with O-I.”
www.packworld.com