Coca-Cola pauses promoting on all social media platforms globally

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Coca-Cola pauses promoting on all social media platforms globally

A person walks previous cabinets of Coca-Cola bottles and cans at a shopping center in Lagos, Nigeria November 5, 2019.Temilade Adelaja | ReutersCo


A person walks previous cabinets of Coca-Cola bottles and cans at a shopping center in Lagos, Nigeria November 5, 2019.

Temilade Adelaja | Reuters

Coca-Cola on Friday introduced will probably be pausing paid promoting on all social media platforms globally for at the very least 30 days.

The corporate clarified it was not becoming a member of the official boycott, however stated “we’re pausing.”

“There isn’t a place for racism on the earth and there’s no place for racism on social media,” CEO and Chairman, James Quincey stated. “The Coca-Cola Firm will pause paid promoting on all social media platforms globally for at the very least 30 days. We are going to take this time to reassess our promoting insurance policies to find out whether or not revisions are wanted. We additionally anticipate larger accountability and transparency from our social media companions.”

The announcement comes after Unilever, whose manufacturers embrace Dove, Ben & Jerry’s and Hellmann’s, stated Friday it can halt promoting on Fb, Instagram and Twitter within the U.S. at the very least by means of Dec. 31.

Keep tuned for updates on this breaking information story



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