Disney is betting massive on nostalgia for Disney Plus launch

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Disney is betting massive on nostalgia for Disney Plus launch

Julie Andrews portrays Maria von Trapp in a scene from the favored film musical of 1965, The Sound of Music.Bettmann | Bettmann | Getty Photographs


Julie Andrews portrays Maria von Trapp in a scene from the favored film musical of 1965, The Sound of Music.

Bettmann | Bettmann | Getty Photographs

“Ducktales,” “The Sound of Music,” “The Princess Diaries,” “Tron” — Disney has spent months teasing out all the motion pictures and TV exhibits that may seem on its streaming service Disney+ on launch day. And now it is right here.

The Home of Mouse has been getting ready for this second for years. From discontinuing licensing contracts for its hit motion pictures to buying little-known tech firm BamTech to construct out its streaming platform, Disney is able to do what it does finest — entertain.

Beginning Tuesday, Disney+ could have lots of of library titles accessible, starting from animated classics and Disney Channel TV exhibits to superhero blockbusters and intergalactic sagas. To not point out, a dozen new applications based mostly on iconic Disney properties for shoppers to peruse.

“[Disney is] going to launch with a variety of momentum,” Michael Nathanson, senior analysis analyst at MoffettNathanson, mentioned. “They’re tapping core Disney followers, Marvel followers, Lucasfilm followers.”

Whereas new exhibits like “The Mandalorian” will drive subscribers to Disney’s service, a lot of its technique relies on stirring up sentimentality round motion pictures and exhibits that date again to the founding of the corporate almost 100 years in the past.

That is key to its technique…



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