DoorDash’s speedy development in 2019 allowed it to edge previous Grubhub to change into the chief in digital meals supply, in keeping with information from analytics agency Second Measure.
Doordash captured a 3rd of all digital meals supply gross sales within the U.S. market final 12 months, Second Measure stated. That put it on high of Grubhub, which had 32% of gross sales within the class. Uber Eats adopted with a 20% share, and was trailed by Postmates, with 10%.
Doordash noticed its gross sales develop by 143% 12 months over 12 months, making a dramatic shift within the panorama from 2018, when GrubHub was the chief, with 43% of the market.
Digital meals supply is projected to develop right into a $467 billion enterprise over the subsequent 5 years, a 31% enhance, in keeping with Morgan Stanley. However firms within the digital supply trade need to cope with skinny margins and a typically rocky path to profitability.
Whereas digital supply gross sales general have elevated at a double-digit tempo in every of the previous 5 years, in keeping with information from the NPD Group, the expansion of the typical examine has fallen sharply from greater than 4% in 2015 to zero development in 2019.
Using aggregator websites for meals supply may additionally affect the way forward for the trade. FoodBoss, for instance, is a web site that enables customers to match the worth and velocity of digital supply companies for the restaurant of their alternative, much like…