Ford actually wants its F-150 pickup to remain on prime

Ford is starting manufacturing on the newest model of its F-150 full-size pickup truck, which is the bestselling automobile in the USA and an important product for the automaker.

Ford’s F-Collection lineup of full-size vans is the trade’s main truck model, and the F-150 makes up the lion’s share of gross sales. It has been the bestselling truck in America for 43 years.

However it faces relentless challenges, principally from American manufacturers from rivals Basic Motors and Fiat Chrysler.

Ford can also be dealing with broader struggles. It has shuffled its government ranks a number of occasions over the previous few years. Present CEO Jim Farley is the third to take a seat within the position since 2014. Longtime prime operations government Joe Hinrichs, who was thought-about a contender for the CEO position, abruptly introduced his retirement in early 2020.

As of Oct. 15, Ford shares had fallen about 18% for the reason that begin of the yr.

The newest model of the F-150 comes with some much-anticipated updates, comparable to a hybrid powertrain possibility that gives higher gas financial system, a 12,000-pound tow score and on-board energy shops for instruments or electronics.

The truck can also be the primary pickup to supply over-the-air software program updates, permitting Ford to make adjustments to the automobile remotely.

There are different vibrant spots. Ford is scheduled to start rolling out its Mustang Mach E electrical crossover, its first actual entry into electrical automobiles and an anticipated competitor with Tesla fashions, notably the Mannequin Y. Its late-2019 rollout of the Explorer sport utility automobile was rocky, however that nameplate is a robust vendor. And the corporate can also be reviving the Bronco SUV, which has garnered lots of reward and preorders.

However the F-150 stays Ford’s crown jewel, and it wants that truck now greater than ever.