Ford’s all-electric F-150 shall be known as Lightning. The all-new F-150 Lightning shall be revealed Could 19 at Ford World Headquarters in Dearborn and livestreamed.
Ford
DETROIT – Ford Motor’s upcoming all-electric F-150 pickup truck shall be known as Lightning, a reputation final utilized by the automaker for road efficiency vehicles within the 1990s.
Ford launched the title Monday together with plans to unveil the truck at 9:30 p.m. EDT on Could 19. The reveal will happen on the firm’s world headquarters in Dearborn, Michigan. Will probably be broadcast throughout social media platforms in addition to 18 high-profile public areas similar to Instances Sq. in New York Metropolis and Las Vegas Boulevard, the corporate stated.
All-electric pickups are anticipated to be vital progress areas for automakers within the coming years, notably for industrial enterprise to rental fleets, firms and governments. Ford has promised its pickup shall be a real work truck in an try to differentiate it from different opponents such because the Tesla Cybertruck or GMC Hummer EV.
Ford CEO Jim Farley gave a nod to Tesla in addition to Toyota Motor for his or her contributions to electrification in a press launch on Monday saying the corporate’s plans.
“On occasion, a brand new automobile comes alongside that disrupts the established order and modifications the sport … Mannequin T, Mustang, Prius, Mannequin 3. Now comes the F-150 Lightning,” Farley stated in a press release. “America’s favourite automobile for practically half a century goes digital and absolutely electrical.”
Farley stated the F-150 Lightning will be capable to “energy your private home throughout an outage; it is even faster than the unique F-150 Lightning efficiency truck; and it’ll continuously enhance by way of over-the-air updates.”
Manufacturing of the pickup is scheduled to start subsequent spring at Ford’s Rouge Electrical Automobile Middle in Michigan, Ford stated. It is anticipated to reach in dealerships by mid-2022.
The F-150 Lightning is due out months after different electrical pickups such because the GMC Hummer EV, Tesla Cybertruck and start-ups similar to Rivian and, probably, Lordstown Motors. All the automobiles other than Lordstown’s Endurance pickup, which is focused at fleet prospects quite than particular person shoppers, are anticipated to be “way of life” automobiles quite than work vehicles. Basic Motors additionally has confirmed plans for an electrical Chevrolet pickup that is anticipated to be centered extra on conventional truck prospects than way of life patrons.