GMC takes photographs at rivals in new advert marketing campaign for Sierra pickup

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GMC takes photographs at rivals in new advert marketing campaign for Sierra pickup

The 2019 GMC Sierra AT4Mack Hogan | CNBCDETROIT – General Motors is as soon as once more taking photographs at its rivals' pickup vans in a brand n


The 2019 GMC Sierra AT4

Mack Hogan | CNBC

DETROIT – General Motors is as soon as once more taking photographs at its rivals’ pickup vans in a brand new advert marketing campaign for its GMC Sierra, highlighting the power and toughness of its all-new carbon fiber pickup field.

The Detroit automaker will air a brand new advert in the course of the NFC championship soccer sport on Sunday that options the industry-first carbon fiber pickup field in opposition to a hurricane analysis lab in Miami.

“You most likely will not launch hurricane-force projectiles at your truck mattress … nevertheless it’s good to know you may,” says voiceover actor Will Arnett in the course of the advert. “Introducing CarbonPro.”

The 30-second spot reveals the pickup field withstanding objects akin to a brick, wooden board, rocks and even a sofa being propelled at it at Class 1 hurricane ranges with little to no harm. Totally different variations of the advert have been posted on GMC’s YouTube channel forward of the sport.

The advert promotes viewers to go to GMC’s web site to “see your complete story,” which features a almost three-minute video of the testing and the way “rivals’ truck beds” carried out in opposition to the hurricane testing.

“We have been form of blown away, pardon the pun, with the outcomes,” Phil Brook, vp of GMC advertising and marketing advised CNBC. “It actually stood up at hurricane forces. We made the comparability to standard beds and confirmed the outcomes.”

With out naming what manufacturers,…



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