Folks in face masks stroll in a avenue throughout an outbreak of the 2019-nCoV coronavirus.
Artyom Ivanov | TASS by way of Getty Pictures
LONDON — Adidas is extra assured about gross sales this 12 months because it notes stronger-than-expected demand for its merchandise and a “wholesome model momentum.”
The German sportswear retailer expects currency-neutral gross sales to rise at a “high-teens” price this 12 months, with a “important” acceleration already within the second quarter, the corporate stated on Friday.
“This acceleration might be fueled by an array of modern product releases,” Adidas stated in an announcement. It expects main sport occasions, corresponding to UEFA Euro and the Copa America, can even help the enterprise.
The corporate reported web earnings of 502 million euros ($605 millio) for the primary quarter of this 12 months, up from 26 million euros in 2020. Foreign money-neutral gross sales on the firm rose 27% over the interval.
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