Scarlett Johansson and Adam Driver star in Netflix's "Marriage Story."NetflixNetflix's movies had no hassle successful nominations throughout this
Scarlett Johansson and Adam Driver star in Netflix’s “Marriage Story.”
Netflix‘s movies had no hassle successful nominations throughout this 12 months’s awards season — it simply had a tough time turning nominations into trophies.
At each the Golden Globes ceremony in January and the Academy Awards on Sunday night time, Netflix led the pack with probably the most nominations. Out of 17 nods at the Globes, Netflix took house two prizes. On the Oscars, its 24 nominations also resulted in just two wins.
This begs the query: For a streaming service like Netflix, which has little interest in monetizing its movies within the conventional Hollywood vogue, is it simply nearly as good to be nominated, or does the corporate want wins to be thought-about a real success within the business?
In the long run, all of it comes down as to whether nominations or awards assist persuade subscribers to stay with the service or join. Whereas this level could also be up for debate, some analysts, seeing the low variety of wins, are questioning Netflix’s movie technique.
Netflix has stated that it’s much less fascinated by creating wealth on the field workplace and extra fascinated by offering content material to its subscribers as quickly as doable. The streaming service has rebuffed the normal Hollywood launch window, during which a movie runs in theaters for about three months earlier than being accessible on video-on-demand or on a streaming service’s…