New Ford Bronco to debut on O.J. Simpson’s birthday

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New Ford Bronco to debut on O.J. Simpson’s birthday

Police vehicles pursue the Ford Bronco pushed by Al Cowlings, carrying fugitive homicide suspect O.J. Simpson, on a 90-minute slow-speed automobile


Police vehicles pursue the Ford Bronco pushed by Al Cowlings, carrying fugitive homicide suspect O.J. Simpson, on a 90-minute slow-speed automobile chase on June 17, 1994, on the 405 freeway in Los Angeles.

Vinnie Zuffante | Archive Images | Getty Photos

The worldwide debut of the brand new Ford Bronco, probably the most extremely anticipated merchandise from the automaker in years, will happen July 9. Nevertheless it is likely to be carrying some undesirable baggage.

The resurrected SUV is scheduled to be unveiled on O.J. Simpson’s 73rd birthday. The previous soccer star was infamously concerned in a nationally televised slow-speed police chase with a 1993 Ford Bronco following the demise of his spouse, Nicole Brown Simpson, and her buddy Ronald Goldman in 1994.

Simpson, who was charged and however acquitted of the murders, was a passenger within the white SUV as buddy and former teammate Al Cowlings drove the car on the I-405 freeway with police in pursuit. Hundreds of thousands of individuals tuned in to look at the chase on June 17, 1994.

Jiyan Cadiz, a spokesman for Ford Motor, stated Tuesday the “date is solely coincidental.” Ford was anticipated to unveil the car earlier this spring however canceled the occasion as a result of coronavirus pandemic.

This is not the primary time the chase has been hooked up to the brand new Bronco. On social media, Ford in February requested customers for his or her favourite reminiscences of the Bronco. Whereas most of the posts had been individuals sharing their tales, some additionally shared pictures of the police chase and Simpson within the Bronco.

The debut of the Bronco has been anticipated for years. Ford initially confirmed its return in January 2017.

Ford executives have promised the Bronco will dwell as much as its popularity as a traditional off-road SUV, which returns for the primary time since 1996. The 2021 Bronco is predicted to be squarely positioned in opposition to Fiat Chrysler’s Jeep model.

“The Bronco lineup has huge upside potential within the rising off-road class,” Ford Chief Working Officer Jim Farley instructed traders final week throughout a Deutsche Financial institution convention. “Jeep dominates and accounts for a good portion of (Fiat Chrysler’s) income and world revenue. That is our alternative.”

Ford is predicted to supply a “Bronco household” of automobiles, together with experiences of a smaller SUV.





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