The Vince Lombardi Trophy.
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Miami is proving to be a profitable location for the Nationwide Soccer League’s hospitality firm On Location Experiences, which is anticipating a 15% enhance in income for Tremendous Bowl LIV subsequent month, in accordance with league officers.
OLE, which creates one-of-a-kind, luxurious Tremendous Bowl packages that embrace tickets, meals, leisure and even lodging to see the sport, expects to make roughly $200 million in income off the weekend, in accordance with firm officers. The packages value any the place from $5,000 to $35,000 per individual and — relying on how a lot you are prepared to spend — can embrace personal events with NFL legends, personal live shows and on-field entry through the Lombardi Trophy ceremony. This yr’s recreation in Miami, set for Feb. 2 on the Dolphins’ Onerous Rock Stadium, is giving gross sales a giant enhance, in accordance with OLE Chief Income Officer Sam Soni.
“We have all the time discovered [it] to be an important vacation spot,” Soni mentioned. “There’s quite a bit to do there, the climate is nice.”
Income climbs
Final yr, OLE generated roughly $175 million in income from Tremendous Bowl LIII in Atlanta. In 2018, the corporate grossed greater than $140 million from Tremendous Bowl LII in Minnesota.
The NFL, which based OLE, bought off most of it to a gaggle of personal buyers — RedBird Capital and Bruin Sports activities Capital — in 2015 after a controversial…