Allyson Felix is president of Saysh, whereas her brother, Wes, serves as CEO.Supply: SayshAfter breaking apart with Nike in 2019 and touchdown a sp
Allyson Felix is president of Saysh, whereas her brother, Wes, serves as CEO.
Supply: Saysh
After breaking apart with Nike in 2019 and touchdown a sponsorship cope with Hole’s Athleta, the model’s first, observe and area star Allyson Felix is launching her personal shoe enterprise.
On Wednesday, Felix debuted Saysh, which she pitches as a life-style model designed with ladies in thoughts. Saysh’s first product, the Saysh One sneaker, retails for $150 and is at the moment obtainable for preorder in three colours. Different merchandise are within the works, in keeping with the corporate’s web site.
Clients are additionally in a position to purchase membership to the “Saysh Collective,” which comes with exercise movies and occasional interactions with Felix. An annual membership prices $150, whereas a month-to-month move goes for $10.
The announcement comes after Felix completed second within the 400 meter on the U.S. Olympic observe and area trials this previous weekend, clinching her spot within the Tokyo Olympics. Felix is essentially the most embellished feminine observe and area star in U.S. historical past.
Time first reported on Felix’s shoe launch. In an interview with the journal, Felix stated the ladies’s footwear market is underserved, and that the mentality has usually been to “shrink it and pink it.”
“It is actually about assembly ladies the place they’re,” Felix stated. “It is for that lady who has been missed, or appears like their voice hasn’t been heard.”
Felix departed a cope with Nike in 2019 after she stated the corporate needed to pay her 70% much less following her being pregnant. She has since been invested in elevating consciousness round health-care inequities going through Black moms.
Felix serves as Saysh president, whereas her brother and enterprise companion Wes holds the CEO title. The corporate has raised $three million in seed cash from a broad vary of enterprise buyers, in keeping with Time.
Athleta, the place Felix has a multiyear sponsorship deal to design clothes, will start to hold the footwear within the fall.
Disclosure: CNBC dad or mum NBCUniversal owns NBC Sports activities and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer season and Winter Video games via 2032.