A picture from a South Dakota Meth Prevention video.Supply: South Dakota Meth PreventionA brand new anti-meth marketing campaign in South Dakota ha
A picture from a South Dakota Meth Prevention video.
Supply: South Dakota Meth Prevention
A brand new anti-meth marketing campaign in South Dakota has prompted a little bit of head-scratching. However the state’s governor stated this huge response is precisely what the push was aiming for.
The marketing campaign, announced Monday by South Dakota Gov. Kristi Noem and first reported by the Sioux Falls daily newspaper the Argus Leader, consists of posters of what purport to be folks from South Dakota with the message “Meth. We’re on it.” The push may even embody TV commercials, radio advertisements, billboards, social media and a web site (known as “Onmeth.com”) with assets.
In a video public service announcement posted to YouTube, Noem, a Republican, introduces the marketing campaign. “That is our downside, and collectively we have to get on it.”
In an emailed assertion despatched to CNBC, Noem elaborated on the targets of the marketing campaign.
“South Dakota’s anti-meth marketing campaign launch is sparking conversations across the state and the nation,” she stated. “The mission of the marketing campaign is to boost consciousness — to get folks speaking about how they are often a part of the answer and never simply the issue. It’s working.”
In response to the Argus Chief report and as proven by state of South Dakota public data, the state has paid Broadhead, a Minneapolis-based advert company, $448,914. Broadhead entered into an settlement from September…