Sports leagues flex soft power against Russia over invasion

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Sports leagues flex soft power against Russia over invasion

Alex Ovechkin #8 of the Washington Capitals shoots the puck against the New York Rangers during the second period at Capital One Arena on October 13,

Alex Ovechkin #8 of the Washington Capitals shoots the puck against the New York Rangers during the second period at Capital One Arena on October 13, 2021 in Washington, DC.

Patrick Smith | Getty Images

Sports organizations and professional athletes are hitting Russia with their own kinds of sanctions as Russian President Vladimir Putin’s military persists in its invasion of Ukraine.

The most consequential action, so far, has come from the world’s top soccer federation.

On Monday, FIFA joined the Union of European Football Associations to announce it would bar Russian teams from events, including the 2022 World Cup in Qatar, until further notice. That move came days after Poland and Sweden refused to play Russia in World Cup qualifying matches. The World Cup is scheduled to start in November.

The International Olympic Committee also recommended banning Russian teams from competitions for violating the “Olympic Truce.” Liberty Media-owned Formula One could relocate an event. The National Hockey League has spoken out, too.

“Sometimes sport is successful by using their leverage to turn things around,” said Dr. Harvey Schiller, former executive director of the U.S. Olympic Committee. “Every country now is part of a global economy,” he added. “And when you’re part of a global economy, and there’s been free exchange for so long, this (war in Ukraine) upset the apple cart.”

Focus on hockey

Out of the four major U.S. leagues, the NHL has the most ties to Russia due to its over two dozen Russian-born hockey players. The league said it supported its players days after Russian NHL superstar Alex Ovechkin was asked his thoughts on the matter and walked a tight line.

The Washington Capitals star said the invasion was out of his control, adding it’s a “sad situation right now for both sides.” Ovechkin called for “no more war” and noted, “I have a family back in Russia, and it’s scary moments.”

Ovechkin, a three-time NHL MVP, said: “I hope soon, it’s going to be over, and it’s going to be peace in the whole world.”

But Ovechkin received backlash for not condemning Putin, the Russian president. “I’m not involved in politics. I’m an athlete,” the hockey legend said.

Wayne Gretzky records his podcast, “The Great One on 1,” at Blackbird Studio in Nashville, Tennessee, on Wednesday, May 15, 2019.

John Russell | National Hockey League | Getty Images

Alexei Yashinof Russia shoots wide as Jan Hrdinaand Dominik Hasekof the Czech Republic guard the goal during the first period of their quarterfinal match of the men’s ice hockey competition at the XIX Winter Olympic Games 20 February 2002 in Provo, Utah.

George Frey | AFP | Getty Images

Schiller, the longtime sports executive and former president of the former Atlanta Thrashers franchise, said that move would go too far.

“They should play, and that’s the appropriate thing,” Schiller said of Russian players staying in NHL competition. “These players are not oligarchs; they’re different. When you’re playing in the NHL, you’re not representing your country, you’re representing yourself.”

The NHL also suspended agreements with Russian companies. In September, the NHL struck its first exclusive deal in Russia after agreeing to terms with sports betting company Liga Stavok. The league added it would stop Russian language social media and digital sites and wouldn’t consider Russia for future NHL events.

The NHL said it understands players “and their families are being placed in an extremely tough position” because Russia is an authoritarian country. Hence, players’ comments could endanger family members and risk their future in Russia. 

But the league’s public stance on Russia could take a bit of pressure off NHL players being questioned about the matter.

“Business is not going to be as usual,” while the invasion persists, Schiller said. He added, “if I was a scout for the NHL, I’m not getting on a plane and going to Russia. That’s not going to happen.”

Trucks display electronic messages while protestors demonstrate outside United Nations headquarters, as inside diplomats hold an emergency session of the 193-member U.N. General Assembly on Russia’s invasion of Ukraine, in Manhattan in New York City, February 28, 2022.

Mike Segar | Reuters

Basketball, soccer and judo, too

Russian President Vladimir Putintakes part in a judo training session during a meeting with Russian national judo team in Moscow on January 8, 2016.

Alexey Nikolsky | AFP | Getty Images

In perhaps the most personal blow, the International Judo Federation stripped Putin’s status as honorary president and ambassador. Former pro boxers and Ukraine natives Wladimir Klitschko and Vitali Klitschko received praise for vowing to fight and defend the country from Russian invasion. Vitali Klitschko is also the mayor of the Ukrainian capital, Kyiv, which has so far repelled Russian attacks.

“This is a moment in society where we understand things like life and death are more important than sports,” said Hill, adding that it’s “profoundly important” for sports organizations to “say and do the right things.”



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