Starbucks is providing oat milk as a dairy-free possibility within the Midwest.Supply: StarbucksStarbucks introduced Tuesday that it could introduc
Starbucks is providing oat milk as a dairy-free possibility within the Midwest.
Supply: Starbucks
Starbucks introduced Tuesday that it could introduce oat milk regionally and add two new dairy-free drinks to its U.S. and Canadian menus.
Oat milk might be coming to 1,300 cafes within the Midwest, together with areas in Illinois, Iowa, Michigan, Minnesota, Missouri and Wisconsin.
The espresso big has slowly been dipping its toes into the newest fashionable dairy-free milk. In March 2019, it introduced that it could provide oat milk provided by Elmhurst 1925 at five Starbucks Reserve locations, a couple of 12 months after it began providing the dairy-free various in European areas. The oatmilk in Midwestern areas might be provided by Oatly, the Swedish oat milk maker that kicked off the development.
Oat milk’s surge began in late 2016 when Oatly entered the U.S. and focused fashionable espresso retailers like Chicago-based Intelligentsia. Oat milk gross sales have skyrocketed 636% within the 52 weeks ended Oct. 26, in line with Nielsen. However oat milk makes up solely a small fraction of the bigger various milk market, which reached $2.three billion in 2018, in line with Mintel estimates. On the similar time that nondairy milks have been surging, Individuals are drinking less cow’s milk.
With its candy taste and a easy texture that froths like cow’s milk, oat milk has gained over customers and…