Shoppers are gearing up for the vacation buying season, and Apple, Nike and Louis Vuitton may very well be the large winners in the important thing
Shoppers are gearing up for the vacation buying season, and Apple, Nike and Louis Vuitton may very well be the large winners in the important thing teenager demographic, in keeping with a survey from Piper Jaffray.
The agency surveyed greater than 1,000 U.S. customers ages 18 to 65. After analyzing the responses from the upper-income teenage cohort, Piper Jaffray discovered that Apple was the “top-listed shopper model for teenagers,” with AirPods the highest desired product. Nike was the second-most talked about model, with its variety of mentions greater than tripling from 2018’s survey. Merchandise from Louis Vuitton rounded out the checklist of youngsters’ most-desired gadgets.
Piper Jaffray has an obese score on shares of Apple and Nike.
Forward of the all-important vacation buying season, Piper mentioned that the “shopper stays wholesome” however that “inventory selectivity is essential given pockets of weak spot within the dept. shops, specialty retail shops & combined views on spending.”
With that in thoughts, and after analyzing all the survey responses, Piper can also be watching Activision Blizzard, Crocs, Lowe’s, Boot Barn and YETI forward of the vacations.
For Activision Blizzard the agency mentioned that energy within the online game Name of Obligation coupled with Fortnite’s waning recognition may drive outperformance, and for Crocs ongoing collaborations and product innovation may energy gross sales.
The analysts led by Erinn…