Tiffany & Co. introduced the debut of its first-ever males's engagement ring.Supply: Tiffany PRHe mentioned "sure."Tiffany & Co. introduced
Tiffany & Co. introduced the debut of its first-ever males’s engagement ring.
Supply: Tiffany PR
He mentioned “sure.”
Tiffany & Co. introduced Friday the debut of its first-ever males’s engagement ring, because it appears to faucet into a brand new marketplace for its high-end jewellery amid an increase in same-sex marriages globally and gender-fluid trend traits.
The retailer, now owned by the posh merchandise group LVMH, has named the brand new line after the corporate’s founder, Charles Lewis Tiffany. The rings characteristic round-brilliant and emerald-cut diamonds that measure as much as 5 carats.
Tiffany mentioned its aspiration for the lads’s engagement line was to supply merchandise in assist of affection and inclusivity, whereas “paving the best way for brand new traditions to have a good time our distinctive love tales and honor our most cherished commitments to 1 one other.”
The design of the lads’s ring is a departure from the standard wedding ceremony band because it encompasses a placing heart diamond, Tiffany mentioned.
Supply: Tiffany PR
In 1886, Tiffany launched its first solitaire diamond engagement ring for girls. For many years since, {couples} have visited the jeweler’s shops all over the world in quest of engagement rings for girls, in addition to wedding ceremony rings. However Tiffany is trying to change that, because it embraces a brand new wave of {couples} greater than a century later.
The design of the lads’s ring is a departure from the standard wedding ceremony band, because it encompasses a placing heart diamond, Tiffany mentioned.
And with the brand new providing, Tiffany hopes it might discover one other strong stream of income development. The corporate did greater than $four billion in jewellery gross sales final 12 months, with ladies’s engagement rings representing about 26% of complete income.
The French group and Louis Vuitton-owner LVMH accomplished its $15.eight billion acquisition of Tiffany in early January, following a bitter authorized dispute. When LVMH reported its first-quarter monetary outcomes earlier this month, it mentioned its watches and jewellery division’s gross sales rose by 138%, benefiting from the consolidation of Tiffany.
Beginning subsequent month, Tiffany mentioned the lads’s engagement rings might be out there at choose shops globally. They’re already out there on the market on-line.