McDonald's Massive Mac, Burger King's Whopper and Taco Bell's Chalupa — the American fast-food trade has been constructed on iconic menu choices wh
McDonald’s Massive Mac, Burger King’s Whopper and Taco Bell’s Chalupa — the American fast-food trade has been constructed on iconic menu choices which have enticed tens of millions across the globe.
In the summertime of 2019, one other cultural phenomenon came about. The launch of Popeyes’ hen sandwich was an inflection level for the fast-food firm and kicked off what trade insiders have known as the hen sandwich wars.
For a lot of Popeyes’ historical past its Louisiana-style menu featured objects like fried hen, hen tenders and fried shrimp. However after practically 50 years, this was its first-ever hen sandwich offered nationwide.
Hype across the hen sandwich and a lighthearted Twitter spat with Chick-fil-A turned the menu merchandise into an in a single day sensation. In November 2019, one Popeyes location alone offered greater than 3,500 hen sandwiches in a day.
Can a easy hen sandwich revitalize an organization that when filed for Chapter 11 chapter safety and is trailing its two main rivals, Chick-fil-A and KFC?