California’s most intense marketing campaign: The non-public pursuit of Harris’ Senate seat

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California’s most intense marketing campaign: The non-public pursuit of Harris’ Senate seat

The strikes proper now embody a well timed reminder, textual content or name to Newsom — but additionally to these near key decision-makers or inf



The strikes proper now embody a well timed reminder, textual content or name to Newsom — but additionally to these near key decision-makers or influencers within the governor’s life, together with First Associate Jennifer Siebel Newsom, Chief of Employees Ann O’Leary, and even the governor’s sister, Hillary Newsom Callan.

The influential head of a serious labor union reported getting calls to go names onto the governor. Main celebration donors and leaders of particular curiosity teams are additionally quietly being requested to make performs, sources mentioned. And reporters who cowl the Capitol are being reminded, through textual content and Twitter, of contenders Newsom ought to think about.

Democratic strategist Amelia Matier mentioned her recommendation to any severe hopefuls would be aware the necessity for a “multi-level” technique to interrupt via the political muddle.

That features fundraising — she mentioned California’s subsequent senator needs to be a rainmaker for each the state and nationwide celebration. Additionally, “pushing for a constructive media narrative, working exhausting to get their identify on the market in favorable movies and viral posts” can increase identify ID, she famous.

Political handicappers say Newsom will virtually actually intention for a historic alternative.

“Gavin Newsom likes to make historical past,” mentioned Dan Schnur, a former adviser to Gov. Pete Wilson who’s now a professor of politics and communication on the College of Southern California and UC Berkeley. “And the chance of him appointing a white male is about as seemingly as me beginning a World Collection for the Dodgers.”

African American leaders “make a superb argument that Kamala is the one Black feminine senator,” and that the Black group deserves to carry her Senate spot as a result of “they’ve labored exhausting to assist Biden shut the deal” within the election, Matier famous.

Democratic ladies’s teams are making the case “it must be a lady … they make up the vast majority of the Democratic celebration nationwide, and we have now so few seats within the Senate — and there’s so few locations the place they’ll get elected,’’ she mentioned. “Ladies are like, “No, no, no, we’re preserving that seat.'”

Aimee Allison, who heads SheThePeople — a nationwide group that goals to spice up illustration and political activism amongst ladies of coloration — mentioned she’s made no secret that she feels “there’s little question it — it needs to be a lady of coloration.” She mentioned that with out query, the best choice needs to be “essentially the most senior girl of coloration in Congress — Barbara Lee,” a progressive icon from Oakland.

In current weeks, Lengthy Seashore Mayor Robert Garcia’s profile — and possibilities — have risen. In style with each the celebration’s grassroots and enterprise supporters, Garcia’s statements after dropping each mother and father to Covid-19 have earned him nationwide consideration, and backers level out he would test two historic bins for California as a Latino and overtly homosexual chief. However advocates say State Senate Professional Tem Toni Atkins, the state’s first lesbian Senate chief and Meeting speaker, would even be a groundbreaking decide.



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