Joe Biden’s 2020 Presidential Marketing campaign: How He Received Right here

HomeUS Politics

Joe Biden’s 2020 Presidential Marketing campaign: How He Received Right here

For a lot of 2019, former Vice President Joseph R. Biden Jr. was a gentle and sure presence close to the entrance of the Democratic presidential ra


For a lot of 2019, former Vice President Joseph R. Biden Jr. was a gentle and sure presence close to the entrance of the Democratic presidential race. No quantity of pace bumps — verbal gaffes, criticism of his lengthy file as a Washington politician, even assaults from Republicans over his son’s dealings in Ukraine — may dislodge him from that place, a lot much less sink his candidacy.

However then the caucusing and voting started.

Over the subsequent six weeks, Mr. Biden’s marketing campaign would journey to the sting of collapse after two disastrously poor finishes within the Iowa and New Hampshire nominating contests, earlier than rebounding barely in Nevada after which upending the dynamics of the race solely with a dominating victory in South Carolina. Using that newfound momentum, Mr. Biden pressed ahead with a robust efficiency on Tremendous Tuesday adopted by a number of extra triumphs, profitable essential states like Michigan and commanding the South throughout the board.

After which the coronavirus hit, remodeling the character of campaigning and voting for the remainder of the 12 months and leaving the race at a standstill, with Mr. Biden within the lead.

On Wednesday, Senator Bernie Sanders of Vermont dropped out of the race, leaving the previous vice chairman because the presumptive Democratic nominee.

Right here’s a timeline charting Mr. Biden’s early slide, his exceptional rise and his awkward plateau.

JAN. 22

Within the days main as much as the Iowa caucuses, nationwide polls and surveys of early-voting states confirmed Mr. Biden’s position weakening and Mr. Sanders coming on strong, especially in the first two nominating contests, Iowa and New Hampshire. A Des Moines Register poll in early January, for instance, found that Mr. Sanders had a five-percentage-point lead in Iowa, and a poll conducted for CNN a week before the caucuses showed him leading Mr. Biden nationwide, 27 percent to 24 percent.

FEB. 3

In what may have been the lowest point for Mr. Biden’s campaign, the former vice president followed up his disheartening performance in Iowa with a fifth-place finish in New Hampshire, below the viability threshold, and without earning any delegates from the state. And his moderate rivals, Mr. Buttigieg and Senator Amy Klobuchar of Minnesota, finished second and third behind Mr. Sanders and continued to gain traction.

Perhaps in anticipation of an embarrassing defeat, Mr. Biden left New Hampshire the day of the primary and flew to South Carolina to continue courting that state’s predominantly black Democratic voters.

“We’re going on and we’re going to win in Nevada and in South Carolina,” he promised supporters in a live stream.

FEB. 22

Mr. Sanders went on to claim a resounding victory in the Nevada caucuses. His triumph by more than 25 percentage points widened his delegate lead. It also established him — at least for the moment — as the race’s clear front-runner and provided evidence that he had, in fact, built the multiracial coalition he had promised.

Inside a Las Vegas union hall, Mr. Biden sought to frame his second-place finish as something of a comeback while also vowing victory in the next contest, South Carolina.

“Y’all did it for me,” he told supporters before taking aim at Mr. Sanders and Michael R. Bloomberg, the billionaire former mayor of New York who was at the time a challenger for the party’s moderate voters. “I ain’t a socialist, I ain’t a plutocrat, I’m a Democrat.”

A cascade of Biden endorsements from Democratic mayors, senators and governors quickly followed, with many emphasizing the need for party unity to defeat President Trump in the general election. Collectively, they made clear that mainstream Democratic leaders had coalesced behind a single candidate.

MARCH 3

“They don’t call it Super Tuesday for nothing!” an enthusiastic Mr. Biden told supporters in Los Angeles on his way to winning 10 states and hundreds of delegates, showing he had fully revitalized his campaign.

When the dust finally settled on the Democratic primary race’s biggest day, the state of the nominating contest had fundamentally changed. Mr. Biden had won North Carolina, Texas and Virginia with the backing of African-Americans and moderates; Mr. Sanders had leaned on the support of liberals and young voters to claim California; and the race now had two front-runners.

At the same time, it was clear that the momentum had shifted in Mr. Biden’s favor. The Super Tuesday contests showed that Mr. Biden was both garnering support from black voters and turning out voters in the suburbs; Mr. Sanders suddenly faced questions about why youth voter turnout appeared to be flagging.

“This is your campaign,” an energized Mr. Biden said during his Super Tuesday victory speech. “Just a few days ago the press declared the campaign dead. And then came South Carolina. And they had something to say about it. And we were told when we got to Super Tuesday it would be over. Well, it may be over for the other guy.”

MARCH 4

Mr. Sanders was not the only candidate damaged by Mr. Biden’s rise. Mr. Bloomberg, who had joined the race in part to provide a moderate alternative if Mr. Biden faltered, dropped out of the race and endorsed the former vice president the day after Super Tuesday.

Mr. Bloomberg’s network of advocacy groups and many elected officials who had backed the former mayor quickly followed suit. And in the coming days, Senators Cory Booker of New Jersey and Kamala Harris of California — both former presidential candidates — would also offer their support to Mr. Biden.

The “Joementum” spilled into another important Tuesday, as Mr. Biden took command of the race, notching victories in Missouri, Mississippi and Michigan — the biggest prize of the night — in quick succession. He would follow up those successes by winning Idaho and Washington State, leaving only North Dakota for Mr. Sanders on a night that six states voted.

Mr. Biden’s successes in Michigan and Washington State were particularly crushing to Mr. Sanders, who had won a stunning upset in Michigan during his 2016 presidential bid and had hoped to do well in the West Coast state of Washington, which had appeared demographically advantageous to him.

The March 10 results solidified Mr. Biden’s coalition of black voters, female voters, older voters and white voters with college degrees, providing a clearer sense of what a Biden coalition could look like moving forward.

At the same time, Mr. Sanders’s path to the nomination became incredibly narrow.

“I want to thank Bernie Sanders and the supporters for their tireless energy and their passion,” Mr. Biden said in Philadelphia. “We share a common goal. Together we’ll defeat Donald Trump.”

March 11-now

Soon afterward, the world changed. The novel coronavirus, which had already started to affect may parts of everyday life, completely upended the campaign.

Standing six feet apart, Mr. Biden and Mr. Sanders faced off at a debate with no studio audience on March 15. Two days later, Mr. Biden easily swept Arizona, Florida and Illinois, leaving almost no path for Mr. Sanders and solidifying the former vice president’s strength in the Midwest and the Southeast.



www.nytimes.com