Self-Publishing Is a Gamble. Why Is Donald Trump Jr. Doing It?

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Self-Publishing Is a Gamble. Why Is Donald Trump Jr. Doing It?

“It is a political pamphlet, not a e-book,” mentioned Peter Osnos, the founding father of the nonfiction imprint PublicAffairs. “It hasn’t been sub


“It is a political pamphlet, not a e-book,” mentioned Peter Osnos, the founding father of the nonfiction imprint PublicAffairs. “It hasn’t been subjected to any measure of high quality or accuracy.”

Although the e-book hasn’t been launched but, the Trump marketing campaign and the R.N.C. have already began utilizing it to lift cash. The R.N.C. buys copies of the e-book for lower than $20 apiece, and has been providing signed copies in trade for donations of $75. It did the identical factor with Sean Hannity’s “Stay Free or Die,” which was launched by Threshold Editions, an imprint of Simon & Schuster, Tuesday.

The R.N.C. mentioned it raised practically $1 million from signed copies of “Triggered.” The e-book was a New York Instances No. 1 greatest vendor final yr, but it surely appeared on the record with a dagger image subsequent to it, signifying that bulk gross sales — which got here from the R.N.C. and different conservative teams — helped to spice up its rating. The R.N.C. mentioned it has purchased a number of thousand copies of “Liberal Privilege” to date and plans to purchase extra on a rolling foundation.

“Don Jr.’s first e-book was a fund-raising powerhouse for the celebration, and we now have little question this e-book would be the identical,” Mandi Merritt, the press secretary for the R.N.C., mentioned in an e-mail.

Not like Mr. Hannity’s e-book, “Liberal Privilege” is not going to be in bookstores. An individual with data of the undertaking mentioned that it is going to be $29.99 on Mr. Trump’s web site, the place presales are being dealt with, and on Amazon, together with an e-book and an audiobook narrated by Kimberly Guilfoyle, a senior marketing campaign adviser and Mr. Trump’s girlfriend. It’s unclear if any main retailers will carry the e-book, although managers at some conventional distribution channels mentioned final week that they hadn’t heard something about it. ReaderLink, an organization that provides books to greater than 80,000 shops, together with big-box chains like Walmart and Goal, mentioned it had no plans to distribute it.

One other uncommon facet of the e-book is Mr. Trump’s collaborator, Sergio Gor, who has acted as his literary agent, consulted on the content material of the e-book and has overseen the group managing all the things from the modifying to the print run. Final month, Mr. Gor grew to become the chief of workers of the Trump Victory finance committee, which makes the e-book an uncommon aspect undertaking to be ending up within the throes of such a demanding job.

“It’s an enormous job to self-publish,” Ms. Dystel, the literary agent, mentioned, “and it takes your consideration away from different issues.”



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