With President Trump trailing badly within the polls and garnering single-digit assist from Black voters, his marketing campaign broadcast an comme
With President Trump trailing badly within the polls and garnering single-digit assist from Black voters, his marketing campaign broadcast an commercial on Sunday voiced by a former professional soccer participant touting the president’s assist for prison justice reform.
The Message
Jack Brewer, who performed for the Minnesota Vikings, New York Giants and Philadelphia Eagles, touts Mr. Trump’s document on the pre-pandemic economic system and prison justice reform. He provides express permission for Black individuals who, like Mr. Brewer himself, supported Barack Obama’s campaigns to get behind Mr. Trump’s re-election bid.
“Joe Biden’s America was mass-incarcerating Black males,” Mr. Brewer says. “President Trump set them free.”
Reality Examine
Mr. Brewer, 41, may not be the very best messenger for Mr. Trump. In August, simply weeks earlier than he spoke on the Republican conference, Mr. Brewer, who in his post-football life has labored as an funding adviser, was charged with insider buying and selling by the Securities and Trade Fee.
There may be little to quibble with among the many info Mr. Brewer presents within the advert, however he does omit vital context. Whereas Mr. Brewer touts Mr. Trump’s dedication to prison justice reform, the president is waging a parallel marketing campaign portray protesters in opposition to unjust policing as a hazard to the nation. An advert airing in Michigan incorporates a parade of white cops bemoaning protesters, with one warning: “Joe Biden empowers these folks. The extra you empower them, the extra crime they go to commit.”
The place It’s Working
The Brewer advert aired twice on Sunday throughout nationwide broadcasts of Nationwide Soccer League video games, in keeping with Promoting Analytics. It’s a curious strategic resolution to spend cash broadcasting a nationwide message somewhat than focusing sources on the battleground states required to win an Electoral School victory.
The Takeaway
Earlier this 12 months, Mr. Trump’s high aides believed they may peel vital Black assist away from Democrats. The marketing campaign spent tens of millions to air a Tremendous Bowl advert touting Mr. Trump’s prison justice reform document and his commutation of Alice Johnson’s federal jail sentence.
However between the coronavirus hitting Black folks at far larger charges than whites and Mr. Trump’s reflexive assist of cops who’ve shot or killed Black Individuals, he has to date did not win over Black voters who may need been open to his message months in the past.