Britain to limit promotion of unhealthy meals from April 2022

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Britain to limit promotion of unhealthy meals from April 2022

LONDON, Dec 28 (Reuters) - Britain will ban "purchase one get one free" promotions for meals excess


LONDON, Dec 28 (Reuters)Britain will ban “purchase one get one free” promotions for meals excessive in fats, sugar or salt and free refills of sugary mushy drinks in eating places from April 2022, the federal government mentioned on Monday, its newest step in its plan to sort out weight problems and enhance public well being.

The federal government says weight problems is one in every of Britain’s largest long-term public well being issues with nearly two-thirds of adults in England chubby and one in three kids leaving main faculty chubby or overweight.

The measures will even prohibit the place in a retailer promotions on such merchandise could be marketed, and unhealthy promotions is not going to be allowed at checkouts, store entrances or on the ends of aisles.

“We’re proscribing promotions and introducing a spread of measures to ensure the wholesome alternative is the straightforward alternative. Creating an surroundings which helps everybody eat more healthy meals extra frequently is essential to enhancing the well being of the nation,” public well being minister Jo Churchill mentioned.

Britain first proposed proscribing “purchase one get one free” offers on junk meals in July, and likewise introduced measures corresponding to banning TV and on-line adverts for junk meals earlier than 9.00 p.m.

Final month the federal government went additional and proposed a complete ban on internet advertising of unhealthy meals.

Being chubby has been proven to extend the danger of significant sickness or dying from COVID-19 – a truth highlighted by Prime Minister Boris Johnson who has publicly talked about his personal have to shed weight since being hospitalised with the illness.

(Reporting by Alistair Smout, enhancing by Louise Heavens)

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