Canada hashish sufferers increase Aurora edible gross sales as rivals goal leisure market

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Canada hashish sufferers increase Aurora edible gross sales as rivals goal leisure market

By Nichola Saminather


By Nichola Saminather

TORONTO, Dec 18 (Reuters)Aurora Hashish Inc ACB.TO this week grew to become the primary main Canadian firm to promote edibles and vapes for medical use, a small base that however helps shore up margins and paves the best way for gross sales within the a lot bigger European medical market.

Medical marijuana has been authorized in Canada since 2001, and leisure use since October 2018, however derivatives – merchandise from hashish extracts, like edibles – have been solely authorised for gross sales this week for each medical and leisure use.

“Should you’re trying to launch a product into markets like Denmark or Germany, you might be required to be promoting it within the medical market in Canada first,” mentioned Deepak Anand, chief govt of Materia Ventures, a Europe-focused hashish distribution firm.

Aurora govt Cam Battley acknowledged this was a consideration in boosting its medical menu.

Canada’s second-biggest marijuana producer added…



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