FOCUS-Past Meat vs Zhenmeat: The battle for China’s meatless market

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FOCUS-Past Meat vs Zhenmeat: The battle for China’s meatless market

By Pei Li and Brenda Goh


By Pei Li and Brenda Goh

BEIJING/SHANGHAI, Nov 19 (Reuters)U.S. plant-based “meat” makers focusing on China like Not possible Meals and Past Meat Inc BYND.O might want to battle homegrown rivals that are growing native favourites equivalent to dumplings and mooncakes to nab a share of the profitable market.

China’s meat substitute business has seen a surge in curiosity in latest months, with startups, conventional meals companies and traders betting trend-loving Chinese language customers will take to plant-based protein like their U.S. counterparts.

A devastating pig illness and bruising Sino-U.S. commerce warfare which have mixed to push up meat costs are additionally taking part in a job.

Among the many new gamers are names like Zhenmeat and Starfield, whereas long-time plant-based corporations together with Entire Good Meals are rolling out new merchandise.

Ham producer Jinzi Ham 002515.SZ noticed its share value soar 50% in every week after it introduced in October it might…



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