MILAN, April 27 (Reuters) – Gucci and Fb FB.O have filed a joint lawsuit in California towards a person who allegedly used the U.S. group’s social media platforms to promote pretend Gucci merchandise, the 2 corporations mentioned on Tuesday.
The initiative, a primary of its form for each Gucci and Fb, is the newest instance of an Web large becoming a member of forces with a luxurious label to combat the proliferation of counterfeit items being offered by way of social media.
Amazon AMZN.O has filed related lawsuits over the previous yr with Valentino and Ferragamo SFER.MI.
In an announcement, Gucci – the revenue engine of French group Kering PRTP.PA – and Fb alleged the unidentified defendant used a number of Fb and Instagram accounts to advertise her worldwide on-line counterfeit enterprise.
On-line gross sales of luxurious purses, sneakers and clothes have boomed over the previous yr because the coronavirus pandemic compelled retailers to briefly shut their shops.
Teams like Fb are eager to make an even bigger push into the posh market and “social commerce”, however to take action they should present that their platforms will not be a conduit for counterfeiting and are secure for manufacturers, a few of that are reluctant to promote their merchandise via third-party gamers.
“A couple of million items of content material had been faraway from Fb and Instagram within the first half of 2020, based mostly on hundreds of reviews of counterfeit content material from model house owners, together with Gucci,” the assertion mentioned.
It added that in 2020 alone the actions of Gucci’s in-house mental property crew had resulted in 4 million on-line counterfeit product listings being taken down, the seizure of 4.1 million counterfeit merchandise, and 45,000 web sites, together with social media accounts, being disabled.
(Reporting by Silvia Aloisi. Enhancing by Mark Potter)
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