TOKYO, Nov 25 (Reuters) - Japanese trend-setters can now shield in opposition to the coronavirus in
TOKYO, Nov 25 (Reuters) – Japanese trend-setters can now shield in opposition to the coronavirus in luxurious fashion with opulent masks adorned with diamonds and pearls for a cool million yen ($9,600) every.
Cox Co’s 9876.T Masks.com chain started promoting the hand-made masks final week, with the goal of cheering up individuals and spurring gross sales in a style business depressed by the COVID-19 pandemic.
The diamond masks are embellished with a 0.7 carat diamond and greater than 300 items of Swarovski crystal, whereas the pearl masks comprise some 330 Japanese Akoya pearls.
“Everyone seems to be feeling down due to the coronavirus and it could be nice if they might really feel higher by taking a look at one in every of these glittering masks,” Azusa Kajitaka, a masks concierge on the firm’s retailer close to Tokyo station, instructed Reuters on Wednesday.
“The jewelry and material industries have additionally been in a hunch due to the coronavirus and so we did this as a part of a challenge to assist revitalise Japan,” she added.
Cox, a part of retailing group Aeon Co 8267.T, has opened Masks.com on-line and in six bodily areas since September, providing greater than 200 forms of masks beginning at 500 yen.
Some guests to the shop on Wednesday have been involved the million-yen masks could be out of their league.
“If I put on one in every of these face masks, I’ve to put on appropriate style to match it. So I believe it’s kind of embarrassing (to decorate up),” stated 66-year-old Mitsue Kaneko.
The Japanese masks are nonetheless removed from the world’s costliest. That honour belongs to a $1.5 million masks made with 250 grams of 18 karat gold designed by Israeli jeweller Yvel.
($1 = 104.4900 yen)
(Reporting by Akira Tomoshige; Writing by Chris Gallagher; Enhancing by Christian Schmollinger)
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