By Katie Paul and Paresh Dave
By Katie Paul and Paresh Dave
SAN FRANCISCO, March 16 (Reuters) – The U.S. journey sector doubled down on on-line adverts within the final month, becoming a member of healthcare and meals supply suppliers in pushing offers even because the coronavirus pandemic triggered mass cancellations and deterred many vacationers.
Airways elevated spending to $23.four million between Feb. 10 and Mar. 10, up from $8.three million in the identical interval final 12 months, in accordance with knowledge supplied by Pathmatics, which develops software program to trace on-line adverts.
Cruise operators, which have been significantly laborious hit by fears over virus transmission, purchased $27.6 million value of digital adverts, 5 instances the $5.5 million they spent a 12 months in the past.
General, the journey sector’s high ten spenders elevated on-line advert buys this previous month to $40.5 million, 7.7% larger than throughout the identical interval final 12 months. Different sectors like healthcare and meals supply have additionally seen a bump.
Salad chain Sweetgreen has run…