By Richa Naidu
By Richa Naidu
CHICAGO, Jan 8 (Reuters) – Kraft Heinz Co KHC.O on Wednesday named Campbell Soup Co CPB.N government Carlos Abrams-Rivera president of its U.S. enterprise, the Heinz ketchup maker’s newest government rent because it goals to revitalize its enterprise after a troubling 12 months.
New Kraft Heinz Chief Govt Miguel Patricio had been managing the Chicago-based firm’s U.S. enterprise since he took over in July. The unit, which makes Oscar Mayer bacon and Velveeta cheese, is Kraft Heinz’s largest contributor to gross sales.
Abrams-Rivera, 52, has beforehand labored at Kraft Heinz and Mondelez Worldwide Inc MDLZ.O and can begin his new function at Kraft Heinz on Feb. 3. Most lately, Abrams-Rivera managed Campbell’s snacks division.
Kraft Heinz will share particulars about Abrams-Rivera’s U.S. technique within the first quarter, Patricio stated in an interview.
He stated the corporate plans to speculate extra in media – which incorporates promoting, model…