By Brenda Goh and Josh Horwitz
By Brenda Goh and Josh Horwitz
SHANGHAI/HANGZHOU, China, Nov 12 (Reuters) – Chinese language customers snapped up meals dietary supplements, facial masks and child milk powder on the world’s largest buying competition, with manufacturers equivalent to L’Oreal OREP.PA and Nestle NESN.N among the many greatest winners, Alibaba BABA.N knowledge confirmed.
The Chinese language e-commerce big’s annual Singles’ Day buying blitz on Monday introduced in a document 268.four billion yuan ($38.38 billion) in gross sales, greater than six instances the quantity of on-line gross sales made in the USA on Black Friday final yr.
It kicked off this yr’s 24-hour buying bonanza with a stay efficiency by U.S. pop star Taylor Swift adopted by the live-streamed advertising of over 1,000 manufacturers.
Alibaba mentioned on Tuesday that 299 manufacturers surpassed 100 million yuan in gross merchandise worth, together with LVMH’s LVMH.PA Givenchy, dwelling equipment producers Dyson and Philips PHG.AS and sportswear maker Beneath Armour UAA.N.
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